Need expert comment?

Julian Mellentin is happy to provide expert commentary on the global food and beverage industry. He has experience with all types of media including television. Contact him at julian.mellentin@new-nutrition.com.

A grande fragmentação da saúde impulsiona o crescimento de marcas pequenas e de nicho

Date: 06 Jan 2016

A fragmentação maciça das crenças dos consumidores sobre a saúde está a contribuir para a quebra dos mercados de alimentos e bebidas tradicionais e a abrir portas para novas oportunidades para start-­??ups e pequenas empresas, diz Julian Mellentin, diretor da New Nutrition Business e autor do relatório das 10 Tendência Chave em Alimentação, Nutrição e Saúde 2016 (10 Key Trends in Food, Nutrition and Health 2016). "Grandes empresas alimentares estão a ser forçadas a repensar as suas estratégias de negócios", diz ele.

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La gran fragmentación de la salud impulsa el crecimiento de las marcas pequeñas y de nicho

Date: 06 Jan 2016

La gran fragmentación de las creencias de los consumidores sobre la salud contribuye a la desintegración de los mercados de alimentos y bebidas tradicionales y y abre las puertas a nuevas oportunidades start-­??ups y pequeñas marcas, dice Julian Mellentin, director de New Nutrition Business y autor de 10 Tendencias clave en Alimentación, Nutrición y Salud 2016 (10 Key Trends in Food, Nutrition and Health 2016) "Las grandes compañías de alimentos están siendo obligados a repensar sus modelos de negocio", dice Mellentin.

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The Great Fragmentation of health drives growth for small and niche brands

Date: 06 Dec 2015

The massive fragmentation of consumers’ beliefs about health is contributing to the break-­up of traditional food and beverage markets and opening the doors of opportunity for start-­ups and small brands, says Julian Mellentin, director of New Nutrition Business and author of 10 Key Trends in Food, Nutrition and Health 2016. “Big food companies are being forced to rethink their business models,” he says.

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Seaweed the next big opportunity in snacking

Date: 13 Oct 2015

Seaweed is a rare example of an opportunity to get in at Day One of a new growth market for snacks, predicts New Nutrition Business, with sales of seaweed snacks in the US already overtaking those of kale.

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Fortunes of cheese at a turning point

Date: 16 Jun 2015

Cheese is at Day 1 of a new era of opportunity. After 40 years of being demonized for its fat and salt content cheese stands at the threshold of a turnaround that will see it re-established as a natural and healthy wholefood, like many other foods before it, from nuts to eggs.

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Bold entrepreneurs redefine snacks

Date: 28 Apr 2015

No one – anywhere – forecast the big change that’s sweeping over meat snacking. Five years ago, meat snacks were an unhealthy, male-oriented legacy category.

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Kühne Unternehmer definieren Snacks neu

Date: 28 Apr 2015

Niemand hätte den großen Beliebtheitswandel, den Fleisch-Snacks im Moment erfahren, vorhersehen können.

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Empreendedores ousados estão a redefinir snacks

Date: 28 Apr 2015

Ninguém, em lugar algum, prevê a enorme mudança que está a ocorrer nos snacks de carne.

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Empresarios audaces redefinen las meriendas

Date: 27 Apr 2015

Nadie - en cualquier lugar - pronóstico del gran cambio que está sucediendo a las meriendas de carne.

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Sprouted grains the big “naturally functional” trend for 2015

Date: 10 Feb 2015

Entrepreneurs have reinvented an ancient food for the 21st century, tapping into consumers’ desire for “good carbs” and healthier snacks and creating a small but fast-growing niche.

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