November 2014Breakfast has become one of the most fought-over battlegrounds in food and health, a battle fuelled by consumers’ need for easy and quick meals in the morning – and by two massively successful disruptive innovations, Belvita’s breakfast biscuit and Up & Go’s liquid breakfast. This 65-page report shows how, around the world from Asia to America, breakfast is being “snackified”. This means a wealth of new opportunities for companies in every food category.
December 2013 / January 2014Published every year since 1996, our 12 Key Trends is the only trends analysis that enables you to differentiate enduring trends from short-term fads and understand how to use them successfully in your strategy. That’s because our methodology, shown in the report in our unique Trend Diamond, ensures that we take into account every single factor that drive a trend’s evolution – from ingredients and science through to consumer needs and sales figures.
December 2012 / January 2013Published every year since 1996, our 10 Key Trends is the only trends analysis that enables you to answer these questions with confidence. That’s because our methodology, shown in the report in our unique Trend Diamond, ensures that all the angles of a trend are weighed up – from science through to consumer needs.
March 2012The growing success of lactose-free brands, particularly in Europe, illustrates the power of serving a niche in the right way. Only 5%-10% of Europeans are lactose-intolerant, but lactose-free dairy brands enjoy loyal customers who are willing to pay premium prices – usually a 100% premium to regular products. This 32-page report sets out the seven steps to creating a lactose-free dairy brand, explores opportunities in Europe, the US and Asia (where up to 95% of consumers are lactose-intolerant), and covers the leading lactose-free brands in three detailed case studies.
March 2012Snacks and dairy products are major categories in the kids’ food market – but innovating in kids’ dairy is challenging and the market for kids’ snack products is extremely competitive. This 48-page report looks at routes to innovation in these categories, including new approaches to distribution and marketing – and in particular, marketing to that powerful and increasingly on-line buying group, mothers.
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