It seems like the whole world is talking about GLP-1a drugs and the threat they pose to the food industry. It's a ‘disruptive’ change, the narrative goes, because GLP-1a users are cutting their food spending in some categories (while increasing it in others).  GLP-1a is a bigger opportunity than threat, and one that is within the capabilities of most companies. Consumers have already been moving towards healthier eating patterns for 25 years. Many businesses are already doing the things that GLP-1 consumers need more of. In this 36-page strategy briefing we spell out the possible threats for food and drink companies, and more importantly, we define what the opportunities are and how you can connect to them.

Linking your strategy to the biggest consumer growth trends is a powerful tool. Knowing what consumers are thinking about how and what they eat helps you to refine your thinking and strategy.  Our five-country survey tracks long-term changes in consumer beliefs about food, nutrition and health. Every year we ask consumers in the USA, the UK, Australia, Spain and Brazil what they're eating, what they're avoiding eating, and much more. The data is laid out in 127 charts, with brief summaries and explanations.

How do your category, your strategy and your brand measure up to the biggest consumer trends driving the food industry? If you are trying to figure out the best strategy for your business, and what direction you should take with new product development, this unique report will help you answer those questions.