Our case studies focus on brands and products that provide lessons from real challenges and opportunities which you can use to inform business strategy. They are packed with detail including brand portfolio, pricing, and communications and marketing strategy, merchandising and distribution, and come with a check list of key lessons learned.
Published: May 2024
Case study: Proasis
This refreshingly innovative brand combines protein with probiotics to deliver indulgent products promoted for taste, sustainable energy, immunity and digestibility. Its ice cream is the only ice cream on the Spanish market with a Nutriscore A.
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Published: May 2024
Case study: Miyoko's Creamery
The struggles of Miyoko’s Creamery illustrates the challenges that face most brands going into the plant-based cheese space, where niche success is the most any company can hope for until the category’s many problems can be addressed.
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Published: May 2024
Case study: Rakuren 8020
This Japanese yoghurt for dental health has been off to a slow start, but a continued focus on industry-academic collaborations gathering scientific evidence is hoped to turn the brand around.
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Published: April 2024
Case study: Tillamook ice cream
Tillamook has seen unique success in the ice cream space over the past few years, growing 19% in a category that only grew 3%. It shows the value of indulgence, naturalness, provenance and authenticity.
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Published: April 2024
Case study: True Fruits
This disruptive and provocative brand of fruit smoothies and shots provides excellent lessons in using packaging as a core marketing channel. With sales up 13% since 2022, the brand is the market leader in chilled fruit in Germany.
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Published: April 2024
Case study: Beyond Meat (2024 update)
Beyond Meat perfectly illustrates the challenges of the meat substitute category. In this 2024 update we explain why, with five lessons to learn from.
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Published: March 2024
Case study: Moju
The UK's fastest growing soft drink brand in 2023, health shot brand Moju is a refreshing example of a young brand that has achieved a majority market share and significant sales growth without being premium priced.
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Published: March 2024
Case study: Soreen (2024 update)
This traditional malt loaf brand is today an innovative actor that is disrupting the UK cake category with better-for-you options sold in snackable formats. Its sales have grown steadily for the past 10-15 years, much thanks to a complete rebranding in 2010.
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Published: March 2024
Case study: Oatly (2024 update)
In this 2024 update we look at Oatly's financial performance in 2023, with rare improvements seen in some regions.
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Published: February 2024
Case study: Goodles
Despite what the media might be telling you, companies in carbohydrate categories have bright prospects - and Goodles illustrates this. Their nutrient-dense, better-for-you mac and cheese give consumers ‘permission to indulge’ in a classic comfort food while helping them tune out ‘carb-negative’ messages from social and mainstream media.
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