Our case studies focus on brands and products that provide lessons from real challenges and opportunities which you can use to inform business strategy. They are packed with detail including brand portfolio, pricing, and communications and marketing strategy, merchandising and distribution, and come with a check list of key lessons learned.
Published: September 2020
Case study: The Collective
This New Zealand brand was founded with the aim to “create an extraordinary yoghurt with an unbeatable taste”. It quickly grew to become New Zealand's best-selling gourmet yoghurt and today the UK is The Collective's biggest market, fuelled by the company's kefir range.
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Published: September 2020
Case study: Oumph
This plant-based meat alternative brand was launched by Swedish company Food for Progress in 2015 and was acquired by The LIVEKINDLY Co in June 2020. The company is active on eight European markets and grew its UK sales by 400% during 2019.
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Published: August 2020
Case study: Yeo Valley
Transparency sells, and coupled with sustainability, it can make a product appealing even to those consumers who otherwise think twice before buying dairy. This is the cornerstone of the success of Yeo Valley, the UK organic dairy brand that grew from a family business in the 1990s into a mainstream supermarket presence and £149.3 million sales in 2019.
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Published: August 2020
Case study: Renjer
With jerky made from reindeer, elk or red deer meat, this Swedish company aims “to provide quality-aware consumers with a wide selection of snacks that are related to the Nordics”, putting Provenance at the heart of its strategy.
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Published: August 2020
Case study: Smashmallow
This gourmet marshmallow brand is a prime example of a traditional food that has been reinvented. The brand has taken a familiar product and made consumers think about it differently through branding, positioning, packaging and culinary tweaks – and this is what most of the success stories are about.
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Published: July 2020
Case study: Lohilo
With marketing that includes unicorns and rainbows, Sweden's first protein ice cream brand Lohilo clearly targets young, active and adventurous consumers. The brand focuses solely on social media and word-of-mouth marketing and sales grew by 87% in Q1 2020.
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Published: July 2020
Case study: Bang
Bang Energy is the challenger brand that has managed to break in to the highly saturated and 'big food'-dominated category that is energy drinks. The brand's success and $1bn+ revenue reminds us that marketing can be a bigger source of disruption than innovative products or new science.
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Published: July 2020
Case study: Enfamil
A product from a 60-year-old brand turned out to be the second most successful launch in the US in 2019, earning an impressive $230 million (€205 million) in retail sales. Read more about Enfamil, the brand behind the hugely successful NeuroPro range, in this case study.
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Published: June 2020
Case study: Tweek
Åsa Rosén wanted to connect the dots between the world of health and the wonderful world of scrumptious sweets. The result is Tweek - a Swedish company that offers "sweets with benefits" and that grew its sales by over 2000% in 2018.
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Published: June 2020
Case study: P3 (2020 update)
This Kraft Heinz brand remains a popular snack option for Americans looking for "a more interesting way to get your protein". The brand is an excellent example of an umbrella brand done well and it has seen a 215% sales growth since its launch five years ago.
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