At New Nutrition Business we understand that every business is unique. Our clients range from large multi-nationals to micro start-ups. We know that what works for one company doesn’t work for another.
Confidentiality is at the core of our business. We never disclose the names of clients, nor discuss details of projects on which we have worked.Contact us
We conducted a global study on the trends impacting on the wider dairy category, and also for a specific dairy product. In doing so we identified potential growth areas, market specifics, and developed a strategy to target each.
Which trends should we connect to for success?Read more
On behalf of a European health ingredients business, we analysed market potential of 2 of the company's brands, covering Europe, North America and Asian markets. Our analysis determined which ingredient had the best chance of success and in which markets, then suggested sales, marketing and communications strategies for launch.
What is our best strategy for growth?Read more
Our experience has shown that case studies are one of the most effective tools in understanding what works, and doesn't work, in a particular market. Wherever possible in our research, we aim to illustrate our insights using appropriate case studies.
We have built up a large library of case studies over the years, and our Premium license holders can now access a growing number of these, with more added every week.
What case studies can we learn from?Read more
One project focused on meat snacking market in selected European countries. After completing a full analysis of the current available offering in each market, we identified.
- consumer segments which were underserved
- messaging and flavour profiles which were most appealing for each group
- key elements essential for successful pack design
What can we learn from today’s market?Read more
White space opportunity
NNB worked with a fresh produce company who were looking to add value to their vegetables by entering the snacking market for the first time.
We undertook a review of current snacking products on the market, in all categories, identified some potential white space opportunities and advised on packaging, price point and key health messaging
Where are the white space opportunities?Read more
NNB worked with the commercialisation team of a well known university to evaluate the commercial potential of 2 near market ingredients they had developed. Our analysis helped to identify:
- which ingredient had the stronger chance of success
- which markets offered most potential
- which routes to market would be best
- the key messages which resonated best with target consumers
How do we commercialise nutrition science?Read more
Distribution & pricing
One successful project focused on home delivery weight management brands in the US and selected European markets.
After mapping the current offering in each country, we were able to clearly identify the consumer segments, pricing strategies, and distribution routes which would offer the best return for our client.
What are the best distribution and pricing strategies?Read more
One recent project reviewed the current product offering for digestive and immune health drinks including:
- the active ingredients
- the messaging and communication channels used
- the key routes to market
This study identified a number of potential opportunities for our client to introduce a new brand offering digestive or immune health benefits, with strategic advice on which markets, formats and messages would be most effective.
Which ingredients will be successful?Read more
We have a number of long-term mentoring relationships with customers, including one with a European bakery business. We have provided regular strategic advice to this company for over 10 years, and have helped the business stretch their brand from its core category into new adjacent categories.
We’ve also supported the company to develop new international markets and successfully exploit new growth opportunities such as free from.
This business has grown organically to become the category leader.
How can we develop and stretch our brand?Read more
We carried out market due diligence on a potential investment in the health ingredients arena, establishing that there was good potential for further growth and that the target brand was well positioned to take advantage of this. We provided a detailed roadmap of how the brand could achieve significant growth.