Connecting your strategy to the food and health trends that matter.
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NNB July 2019 - Case Study
Report – 10 Key Trends in Food, Nutrition & Health
NNB July 2019 - Product Launches Case Study
If you want to learn how to take a new type of product to market successfully, one of the best case studies is UK kefir brand Biotiful, which connects to all the most-important trends. Without any help from ‘experts’, founder Natasha has grown Biotiful into a business with sales of over $12 million and a steadily increasing amount of supermarket shelf-space that in many stores rivals that of Danone’s Actimel brand.
NNB July 2019
NNB July 2019 – Editorial
Coffee – the original energy drink – is being reinvented for a new generation. The makeover of coffee is something we predicted back in 2013 – and now the pace of change is accelerating, with new types of coffee-based products proliferating. A brief window of opportunity remains open for innovation.
The plant-based food trend presents companies with a major growth opportunity – but they need to choose strategy carefully. The success of start-up Caulipower’s vegetable-based pizza, which outperformed Beyond Meat in its first year of sales, underscores the fact that consumers don't want extruded plant protein burgers as much as they want all-natural vegetables.
Report - Sports nutrition
This report helps companies develop a "real foods strategy" for their products, by providing a 10-step plan for a successful “Real Food for Sports” strategy, and 10 case studies of products that are successfully harnessing the strategy.
NNB July 2019
Available online now - powerpoints for you to show colleagues and customers: why keto is entering the medical mainstream, Gen Z's changing coffee habits, the grass-fed trend, consumers' dietary changes, Mondelez's prebiotic investment and why 'Big Food' is still creating the most successful new products.
If 1995 to 2015 was all about the smoothie drink, now it’s the smoothie bowl that people want. The Instagram hashtag #smoothiebowl draws more than 2 million followers for its images of colourful and creative bowls of smoothie blends topped with fruit and nuts.
NNB July 2019 - Lead story
Consumer interest in ketogenic diets is surging, led by the US, with several other countries following. People’s embrace of keto is made easier by the diet’s more indulgent and pleasurable approach to eating – it may be ultra-low carb but it’s also high in fat – and by a greater degree of flexibility.