Launching a kids nutrition product is one of the most attractive ideas – who doesn’t want to make a positive difference to children’s diets? But targeting kids is also one of the riskiest strategies in the food industry, with failure (or failing to grow beyond a niche business) the most common outcome for kids brands. This report will help you maximise your chances of success.

Everyone knows what the trends are in health & nutrition. But New Nutrition Business 10 Key Trends is the only document that identifies the most important growth trends, and spells out the strategies you can use to connect to them – and create success for your business. It is unique in the food and beverage industry.

With consumers increasingly avoiding carbs and sugar, it’s often claimed that the bakery category is under threat. But bakery has a major competitive advantage in health & wellness, which is its association with pleasure and indulgence. This versatile category is ideally positioned to tap into the most important consumer health interests to deliver new products – and better margins. In this 23-page briefing, we use real life examples to show how brands can negotiate the challenges and opportunities for bakery.