Food & health business strategy for growth
NNB June 2021 – Snacking Case Study
Yogurt sales have settled down in the US after a 20-year boom, but that doesn’t mean there aren’t growth niches to be found. That’s exactly what Clio has done with its refrigerated, chocolate-covered bars that turn Greek yogurt into a convenient snack with broad appeal for followers of Weight Watchers and keto diets alike.
Premium Case Study
Mars-owned Creative Snacks is a leading brand of coconut snacks and almond clusters and shares many similarities with sister company KIND. The brand connects to 7 key trends and offers trail mixes and cluster-style snacks with a clear better-for-you proposition.
The smartest entrepreneurs, strategists and product developers read the 10 Key Trends report when they want to understand how shifting consumer beliefs in health and nutrition will change the market and create opportunities. And this is the only trend analysis that sets out what strategies companies are following and what the risks and opportunities are.
KNR 73 2021 – Beverage Case Study
The turning point for Happy Monkey took place in 2008, when friends Wayne Hitchman and Greg Boyle bought the ailing adult juice brand from a company on the cusp of insolvency. The new owners transformed Happy Monkey into a thriving kids’ smoothie business that is now the UK category leader, and was one of the few juice brands whose sales surged during the pandemic year.
NNB June 2021 – Confectionery Case Study
One of the biggest lessons of the last 20 years is that giving people pleasure and indulgence without guilt, particularly in snack foods, is one of the surest paths to success for new products. Think Thin in the US, now part of Glanbia; Gu chocolate desserts in Europe; Pots & Co (now part of General Mills); Oreo Thins – and now Lily’s Sweets, bought by Hershey – attest to the effectiveness of this strategy.
KNR 73 2021 – Cognitive Health Case Study
Finnish bakery giant Fazer has been studying links between cognitive health, nutrition, sleep and physical activity for about five years through its Brainhow research platform. Now it has introduced a range of kids’ snacks, cereal and milk drinks with a focus on high fibre and lower sugar and salt – and a message of better nutrition for improved brain health.
NNB June 2021 – Editorial
KNR 73 2021 – Free-From Case Study
The new approach for kids’ allergies might prescribe early exposure to allergens, but that leaves millions of children who were raised the old way and have developed allergies. Allergen-friendly cookie maker Partake Foods is leveraging opportunities in that market after the company scored a round of fundraising featuring Hollywood, celebrities, and venture capitalists.
NNB June 2021 – Editorial
KNR 73 2021 – Protein Case Study
Serenity Kids has successfully earned a place for itself in an over-crowded category by getting first to “white spaces” like savory puffs, toddler purees with bone broth and new products emphasising healthy fats. How does the three-year-old company manage to create and grow new niches in a baby-food category dominated by huge traditional players and filled with start-ups?