Food & health business strategy for growth
NNB May 2021 – Protein Case Study
Delivering a snack with less sugar, fewer carbs and more protein, with an indulgent taste and great texture has proven to be a wise decision by UK challenger brand Grenade. Its “performance nutrition” Carb Killa brand swiftly became the UK’s best-selling protein bar, with sales of around £51.6 million ($71.4 million/€60.6 million) in 2019.
NNB May 2021 – Strategy Case Study
Over the last several years traditional food companies have invested in a wealth of ways of fostering nimble start-ups in the hope of reaping the rewards of innovation, consumer insights, new ways of doing things – and getting in on the ground floor of new growth brands. Mondelez is late to the party but hopes that it has found a way to go better and faster.
The smartest entrepreneurs, strategists and product developers read the 10 Key Trends report when they want to understand how shifting consumer beliefs in health and nutrition will change the market and create opportunities. And this is the only trend analysis that sets out what strategies companies are following and what the risks and opportunities are.
NNB May 2021 – Editorial
The microbiome is a hot topic. Both scientific researchers and the media love to discuss new potential health benefits emerging from the better understanding of the human microbiome. And it has become top-of-mind for many companies, with even cookie and snacks giant Mondelez talking about how it is “aiming to mainstream the microbiome”.
NNB in the news
“Bakery is all about pleasure and that’s one of the competitive advantages of bakeries: pleasure, indulgence, comfort,” Julian Mellentin, founder of New Nutrition Business, told his iba.CONNECTING EXPERTS audience at a virtual event held last March. Find out more about the event and how to harness consumer trends in food, nutrition and health to get growth in bakery by clicking on this story.
NNB May 2021 – Editorial
You have to feel a little bit sorry for Danone CEO Emmanuel Faber, who has been given the chop by investors. His Herculean task was to deliver a growth strategy for Danone’s plant-based business, a strategy in which he was making impressive progress. But his task was made more complicated by the need to grow both profits and sales.
NNB May 2021 – Top story
Oatly’s losses worsen every year. If a food business with $400 million in sales and a 30% gross margin can’t make a profit that’s a serious problem. Anyone can grow sales by burning money on marketing – but Oatly’s application of a Silicon Valley growth strategy will be shredded by the realities of the supermarket.
Carbs are the top cosumer trend in 2021. It’s very clear that if you are operating in a carb category there’s both an opportunity and an increasingly pressing need to find more ways to upgrade your products, to connect to other trends. In this video, we present the opportunities for getting good growth with carbs.
NNB April – Plant-based
Better Meat Co. has carved out a place in the burgeoning flexitarian-products market by coming up with a vegetable-protein blend that already is featured in chicken-based nuggets offered by Perdue and that is headed for applications with processors of other ground animal proteins including beef, pork, turkey, fish and crab.