What are the key consumer trends in food, nutrition & health in 2020?

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Food & health business strategy for growth

NNB February 2020 - Sustainability case study

Regenerative agriculture: the new frontier for food

If meat and dairy are to be redeemed with consumers who suspect livestock husbandry and conventional farming are bad for the planet, so-called “regenerative” agriculture will play a key role.

Premium case studies

From peanut butter to reindeer sandwiches: new premium case studies available online

Our case studies for premium license holders focus on brands and products that provide real-life lessons that you can use to inform your business strategy. This month you can read about Swedish family company Polarbröd, NZ peanut butter success Pic's and the fast-growing meat-free company Gosh.

Report

10 Key Trends in Food, Nutrition & Health 2020

The smartest entrepreneurs, strategists and product developers read the 10 Key Trends report when they want to understand how shifting consumer beliefs in health and nutrition will change the market and create opportunities. And this is the only trend analysis that sets out what strategies companies are following and what the risks and opportunities are.

Blog

Meat and plant trends the focus at Portugal Foods innovation event

Portugal Foods invited NNB to present our 10 Key Trends for 2020, during their event TRENDS 2020 two weeks ago. We inspired 250 people working in the food industry in Portugal with innovation case-studies and strategies connecting to each key trend.

NNB February 2020

The Powerpoint version of NNB February 2020 is now available

Whether you want to share our insights in a meeting, or just have an easy-to-read version, powerpoint is the versatile way to enjoy New Nutrition Business. Click here to download your copy.

Video

Is milk good or bad for digestion? And how about meat?

Consumers' views about what is - or isn't - healthy are becoming more fragmented every day, in response to the surging tide of online information and the proliferation of choice in the supermarket. In this video we show how this affects consumer opinion about what foods are considered good/bad for digestion.

Meat snack sales outstrip meat substitutes

Are milk, bread, pasta and meat good or bad for digestion?

Plant-based: how creative NPD made eating vegetables easier than ever before

Catalina Crunch shows that multiple benefits on one product now works much better than in the past

NNB presenting

Will we see you at Australian Dairy Conference next week?

How will consumer trends affect the dairy industry and what are the opportunities? We will discuss this and much more during our presentation at Australian Dairy Conference in Melbourne next week, on Friday the 21st of February at 08:45 am. Follow this link to register for the event!

NNB February 2020 - Strategy Insight

Supermarket sales show that trend connections can be make or break

We know that sugar reduction is a very powerful trend, with companies busily reformulating products and public health educators warning about sugar consumption. But consumers seem willing to turn a blind eye to the sugar sins of “honestly indulgent” categories, instead focusing on categories traditionally marketed as a healthy choice.

NNB February 2020 - Strategy Insight

New “hybrid” growth opportunity lets any category tap the health halo of plants

It’s not often that we can say that we are standing at Day 1 of a new growth opportunity. But that’s the case for hybrid products – also known as “blended products” – which combine plants (which in most cases means vegetables) and another foodstuff such as dairy, meat, bread and bakery.

NNB February 2020 – Top story

Seven rules for start-up success

Start-ups and small challenger brands are cool! But investing in, acquiring or launching your own start-up is ultra-high risk. In fact, it may be the most effective way to destroy your capital, short of betting on racehorses.

In the press

NNB in FoodNavigator: The outlook for sugar in 2020

Consumers say they are trying to reduce their sugar intake, and at the same time UK sales of luxury ice-cream are growing. Consumer behaviour is complex, and difficult to understand. Julian Mellentin sheds light on the sugar-based trends on everyone's lips in this story for FoodNavigator.

NNB January 2020 – Consumers

Healthy greens vie with carby treats

Striking the right balance between pleasurable and healthy food is a struggle that a lot of Western consumers can relate to, as Marta Matvijev found out when she shopped along with Donna at Whole Foods Market.

Trending reports

Strategy Briefing: Hybrid strategy – harnessing the health halo of plants

A strategy of “hybrid” or “blended” products allows companies to connect to the plant-based trend in a creative way, by offering plant content along with meat, dairy or carbs. It’s Day 1 of a new product development opportunity which is set for long-term growth and is already showing signs of success.

10 Key Trends in Food, Nutrition & Health 2020

This analysis is where the smartest entrepreneurs, strategists and product developers come when they want to understand how shifting consumer beliefs in health and nutrition will change the market and create opportunities. And this is the only trend analysis that sets out what strategies companies are following and what are the risks and opportunities, to help you make the most-informed decisions.

"Real food": the strategy that's transforming sports nutrition

Positioning "real food" for sports and fitness is not a future opportunity, it’s an opportunity that has been growing in importance for almost 20 years. This report helps companies develop a "real foods strategy" for their products, by providing a 10-step plan for a successful “Real Food for Sports” strategy, and 10 case studies of products that are successfully harnessing the strategy.

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