Food companies everywhere are wondering what Covid-19 will mean for levels of demand and for consumption patterns. We have assembled this report to help companies large and small to think through the next 12-18 months. Its purpose is to set out what the most likely impacts on strategy will be, and enable you to think in a structured way about what might change for your business, and how your strategy should evolve.

This 19-page Strategy Briefing shows how companies can pursue new microbiome opportunities in the food, beverage and supplements markets by using Seven Healthy Habits. We have distilled these from the successes and failures of probiotics and prebiotics suppliers over the last 25 years.

A strategy of “hybrid” or “blended” products allows companies to connect to the plant-based trend in a creative way, by offering plant content along with meat, dairy or carbs.  It’s Day 1 of a new product development opportunity which is set for long-term growth and is already showing signs of success.