Connecting your strategy to the food and health trends that matters
NNB June 2022
An Asian entrepreneur has breathed new life into a 30-year-old smoothie brand, successfully moving it away from the sugar bombs of old to less sugar and the promise of specific benefits. The brand also keeps up with fast-moving consumer trends, such as its connection to collagen and keto.
Written in an interesting and engaging style – unlike many industry publications – by people who have both industry experience and scientific knowledge, this is the only report that tells you the what, the why and – most importantly – the how, using real-world examples. This is why, for two decades, the smartest people in the business have used 10 Key Trends as a practical tool to help formulate strategy and innovation planning.
A Canadian organic foods pioneer has become a significant player in North America, not only because of the organic label, but because it keeps up with consumer trends, launching keto-friendly granolas and cereal, granolas with no added sugar, and, more recently “regenerative organic certified” oatmeal. Its kids brand is a significant part of its successful multi-generational consumer appeal.
NNB June 2022
Case Study - NNB June 2022
Twenty-five years ago, chocolate was a food that the weight-conscious and the health-active avoided, put off by its sugar and fat content. But chocolate has been reinvented. Today it’s one of the premier league naturally-functional foods, giving a permission-to-indulge health halo to everything it touches.
NNB June 2022
Astreas is both a nutrition company and a chocolatier, combining the luxury of high-end chocolate truffles with a complete multivitamin designed for the exacting needs of space travel, while also appealing to nutrition-conscious foodies here on Earth
The organic claim is common on food & beverage labels. In America, ‘USDA Organic’ is one of the most recognised front-of-pack labels and around 20% of consumers claim to buy organic food & beverage products, according to research from the International Food Information Council (IFIC). Yet few consumers know what 'organic' means.
New Zealand-based Tot’s Pantry aims to set the bar high for nutrition, sustainability and transparency with its range of meals, snacks and sauces for toddlers – even publishing the company’s progress against the UN’s Sustainable Development Goals on its website.
NNB June 2022 - Editorial
Case Study - June 2022
Collagen has gone from fringe trends like bone broth and paleo diets to mainstream buzz, aiming to answer consumer demand in their quest for healthier bones, joints and skin. And a major push is underway to help the science catch up with the hype.