Food & health business strategy for growth
Meat snacking is one of the under-appreciated hero categories of the supermarket, and nowhere more so than in the US. So when Hershey decided to get into the category in 2015, it looked like it made sense. But Hershey seemingly never figured out how to make the most of the opportunity and Krave’s sales fell even as the jerky category continued to grow.
NNB August 2020
Will a lab-made milk be able to perform as well as oat milk? What’s next in novel sweeteners? Should recommendations to limit saturated fat intake be removed? Read about this and much more in the August issue of New Nutrition Business!
The smartest entrepreneurs, strategists and product developers read the 10 Key Trends report when they want to understand how shifting consumer beliefs in health and nutrition will change the market and create opportunities. And this is the only trend analysis that sets out what strategies companies are following and what the risks and opportunities are.
NNB August 2020 - Editorial
Two very different visions of the future of plant milk substitutes have achieved headlines around the world in recent weeks, each securing $200 million of investment to provide rocket fuel for their aims. Many people will be confident that both Oatly and biotech-led Perfect Day can succeed. But what we are going to see is that the humble Swedish oat will give the Silicon Valley rival a kicking.
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Bang Energy is the challenger brand that has managed to break in to the highly saturated and 'big food'-dominated category that is energy drinks. The brand's success and $1bn+ revenue reminds us that marketing can be a bigger source of disruption than innovative products or new science.
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NNB July 2020 – Case Study
For a decade “Millennial” has been a ubiquitous word in marketing and advertising. Now Millennials are gradually giving way to Gen Z, who seem to have all the hallmarks of becoming the next marketing obsession. On the cusp of the generation change, it’s worth taking a step back and reflecting on the predominant myth of the Millennial exceptionalism.