What are the key consumer trends in food, nutrition & health in 2020?

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Food & health business strategy for growth

NNB July 2020 – Editorial

Resurgence of the mainstream as animal foods outsell plants

The advent of the coronavirus pandmeic has precipitated an acceleration of this rebirth of the mainstream. Mainstream consumers and mainstream trends have become visibly more important than at any time in the past 20 years.

NNB July 2020 – Lead Story

Premium cheese snacking innovation powers family business

Sargento’s Balanced Breaks have rapidly become one of the most successful snack brands in America. The simple concept of packaging together cheese and fruit-nut mixtures in a snack for one has proven a winning idea – one that has propelled the family-owned cheese giant to the status of the second-biggest player in the $2.7 billion cheese-plus-something snacking category.

Report

10 Key Trends in Food, Nutrition & Health 2020

The smartest entrepreneurs, strategists and product developers read the 10 Key Trends report when they want to understand how shifting consumer beliefs in health and nutrition will change the market and create opportunities. And this is the only trend analysis that sets out what strategies companies are following and what the risks and opportunities are.

Article – Covid-19

Consumers take up baking in search for mood-boosting benefits

The coronavirus outbreak appears to have brought out the inner chef and baker in everyone. Survey upon survey indicates that as life slows down and we stay in our homes, we’re cooking more meals from scratch, trying new recipes and learning new skills in the kitchen. One of the main cooking trends to have soared in popularity is sourdough baking.

NNB July 2020

NNB July 2020 is now online

The latest edition of NNB is now online and available to download, with the best news and analysis in the business of food and health.

Blog

General Mills regen ag pilot takes off in dairy

General Mills is extending the regenerative agriculture initiatives that it kicked off in cereals – with its no-till grain kernza – into dairy. A year ago, the company (which makes Yoplait, Liberté and Mountain High yoghurt products) joined the growing list of companies using regenerative agriculture to improve its impact on the world, and this year it has expanded the initiative with its first regenerative dairy pilot.

Meat snack sales outstrip meat substitutes

Are milk, bread, pasta and meat good or bad for digestion?

Plant-based: how creative NPD made eating vegetables easier than ever before

Catalina Crunch shows that multiple benefits on one product now works much better than in the past

Article – Covid-19

Probiotics and ice cream rise in Asia, thanks to Covid-19

We have written a lot about how Covid-19 affects the western world, but what have the effects been in Asia? Japanese consumers were already interested in probiotic foods for their potential benefits for the immune system, but that interest has been spurred by the outbreak. In China, the ice cream category may get an enduring boost as Chinese consumers start to treat themselves to ice cream at home.

NNB June 2020 – Case Study

Room for indulgence in a veggie-filled fridge

The fridge in the latest in our “fridge story” series is so brimming with vegetables, it would make the most virtuous nutritionist proud. In addition to the voluminous kale leaves, the leek stalks, the iceberg lettuce and cherry tomatoes, you’ll find a block of cheddar-flavour vegan cheese, a soy-based sausage, fake bacon and frozen cooked vegetables in the freezer.

Article – Covid-19

Breakfast goes big in lockdown

In the early days of the Covid-19 pandemic, it was predicted that of the three daily meals, breakfast would be the least affected. However, lockdown life has transformed the way many consumers approach this meal.

NNB June 2020 – Case study

Millennial moms turn to CBD as a healthier antidote to tense times

What parent of young children hasn’t once wished for a powerful stress reliever at dinner or bath-time? Few, it seems, embrace CBD as enthusiastically as moms looking to manage their stress levels and improve their sleep. In the two years since CBD’s legalisation, they have helped to create a market worth $4 billion – and forecast by some to rise to $24 billion.

Blog

20 Opportunities to Reinvent Traditional Foods

Most of the success stories in the business of food and health are about people taking a traditional food or ingredient from one place and introducing it to a fresh audience. Reinventing a traditional food with better taste or convenience is a surer path to a new market than lab-based science innovation.

Blog

Marmite – a traditional food with new gen appeal

If your business sells a traditional food or beverage that’s perhaps looking a bit outdated in the modern supermarket – take heart. Because you probably won’t have to wait long before consumer trends bring it back into fashion – take Unilever’s Marmite brand.

Trending reports

Food & nutrition strategy in a coronavirus world: 20 questions to help shape your strategy

Food companies everywhere are wondering what Covid-19 will mean for levels of demand and for consumption patterns. We have assembled this report to help companies large and small to think through the next 12-18 months. Its purpose is to set out what the most likely impacts on strategy will be, and enable you to think in a structured way about what might change for your business, and how your strategy should evolve.

Strategy Briefing: Seven Healthy Habits for Commercialising Microbiome Science

This 19-page Strategy Briefing shows how companies can pursue new microbiome opportunities in the food, beverage and supplements markets by using Seven Healthy Habits. We have distilled these from the successes and failures of probiotics and prebiotics suppliers over the last 25 years.

Strategy Briefing: Hybrid strategy – harnessing the health halo of plants

A strategy of “hybrid” or “blended” products allows companies to connect to the plant-based trend in a creative way, by offering plant content along with meat, dairy or carbs. It’s Day 1 of a new product development opportunity which is set for long-term growth and is already showing signs of success.

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