Food & health business strategy for growth
NNB July 2021 – Consumer Case Study
The International Food Information Council’s annual survey of consumer beliefs is a useful tool to keep up with the evolution of thinking around food and health. As the pandemic year recedes, contrary to what you might expect, little has changed. As before the coronavirus, weight loss, digestion and energy top the list while interest in immunity is lukewarm.
Family-run Kodiak Cakes gives US consumers permission to indulge with its range of high-protein wholegrain pancakes, waffles and cakes. The brand saw sales grow by 25% in 2019-2020, with revenue reaching $200m, and is a good example of why you should never underestimate the power of market trends.
The smartest entrepreneurs, strategists and product developers read the 10 Key Trends report when they want to understand how shifting consumer beliefs in health and nutrition will change the market and create opportunities. And this is the only trend analysis that sets out what strategies companies are following and what the risks and opportunities are.
NNB July 2021 – Confectionery Case Study
Vegan and organic may be rising trends but they are still relatively small, particularly in less health-conscious categories like confectionery.The Not Guilty range of gummy sweets, liquorice, jelly beans and marshmallows aims to change that, bringing ‘better for you’ confectionery front and centre – quite literally.
NNB July 2021 – Product Launches Case Study
NNB July 2021 – Low-Carb Case Study
Anyone who thinks that low-carb eating is a passing fad should think again. It is penetrating the mainstream in a way it never managed before. Acceptance is driven by its approval as a safe, effective diabetes treatment. Mainstream medical doctors are saving their practices tens of thousands – and seeing swift improvements in their patients’ health.
NNB July 2021 – Editorial
In the next few years it will be an increasingly tempting idea for companies who are in the plant-based dairy space to extend their brands into plant-based meats – and vice-versa. The Linda McCartney brand in the UK is going to provide everyone in our industry with a case study of whether this can really work, and how.