Food & health business strategy for growth
10 Key Trends 2021
Provenance & authenticity is a proven way to grab consumers’ attention, create confidence in your brand and achieve sales growth. A growing percentage of people reject the homogenisation of a globalized world with global brands. More and more, people are moving towards ‘my country’ or ‘my region’ in preference to anonymous globalism.
NNB February – Consumer Case Study
In the food and health industry, people throw around the phrase “plant-based” – but what does the phrase mean to consumers? Many different things, from vegan to flexitarian, according to a new survey of UK consumers.
The smartest entrepreneurs, strategists and product developers read the 10 Key Trends report when they want to understand how shifting consumer beliefs in health and nutrition will change the market and create opportunities. And this is the only trend analysis that sets out what strategies companies are following and what the risks and opportunities are.
NNB February – Plant-based Case Study
With a strong nutritional profile, good taste and creamy texture, and a versatility that allows it to be used as a spread, salad, or smoothie base – avocado has many things going for it. A New Zealand start-up has given people a way to get even more of the green fruit, by upcycling waste avocados into a convenient plant-based milk alternative with a strong sustainability message.
NNB February – Cognitive Health Case Study
Nutrition that prevents cognitive decline has become a hot topic for consumers seeking to keep their brains in good shape as they age, but research and product development in the category is still at an early stage. And, perhaps above all, delivering products that enable people to “feel the benefit” will be key to the future growth of the category.
Premium Case Studies – Beverages
NNB February – Personalisation Case Study
January usually sends consumers looking for new diets, and after a year of less movement and more stress and emotional eating, they need more help than ever before. A new weight loss app from WW (previously known as Weight Watchers) takes into account sleep, mindset, as well as food and activity levels to create personalised recommendations.
NNB February – Protein Case Study
For a diet brand founded in the low-calorie, high carb era of the 1970s, offering a range that’s about “fueling your body through fats” is a complete change of gears for SlimFast. But its new owner, Irish dairy Glanbia, saw the potential in keto, and made SlimFast’s keto range one of the 10 best-performing launches in the US in 2019. Now SlimFast’s premium-priced keto range is launching in the UK.
NNB February – Ready Meals Case Study
With restaurants and office foodservice shut down, demand for convenient fresh and healthy meals, delivered direct-to-consumer, surged in America in 2020. Growth of 100% beat even the impressive 60% growth achieved by meal kits from big brands like Blue Apron and HelloFresh, according to credit cards analytics firm Envestnet Yodlee. One of the winners was Freshly.