Nutrition & health trend analysis for the food & beverage industry.
NNB August 2019 – Mood Case Study
Report – 10 Key Trends in Food, Nutrition & Health
NNB August 2019 – Digestive Case Study
Start-up TrooFoods is differentiating itself in the overcrowded granola category with less sugar and plant-based prebiotic credentials, and helping consumers “feel the benefit” by linking the brand to a gut microbiome test. The owners understand that good taste matters even more. They have been rewarded by rocketing early sales.
How are consumer trends in dairy developing, and how can companies connect to them? There’s no shortage of evidence that dairy companies who make the effort to understand the long-term consumer trends and connect their strategy to them are able to improve their margins and create new products, brands and businesses. Find out how in this video.
NNB August 2019 – Beverage Case Study
Despite its super-niche beginnings and a technical-sounding name, alkaline water is now a standard item in US supermarkets – even though the underpinning technology is beyond the understanding of most consumers. Its supposed benefits include energy and better digestion. Start-up Actiph is pioneering the alkaline water in Europe, and sales are surging beyond expectations.
NNB August 2019 – Dairy Case Study
Thanks to Halo Top, US consumers’ minds have been opened to “better for you” ice-cream. Sean Folkson recognized this and quickly switched his sleep-friendly bar concept to ice-cream, reasoning that it was smarter to create a product that chimed with existing consumer habits of eating ice-cream before bed and delivered on both taste and a sleep benefit.
NNB August 2019 – Editorial
Jeff Bezos, the billionaire founder of Amazon, is investing in a Chilean start-up that uses machine learning to create vegan alternatives to animal-based products. It’s one of many similar “vegan” investments by investors with a background in "tech", fuelled by their belief they can disrupt existing categories. It’s a belief that rests on certain assumptions – and they are about to learn how weak those assumptions are.
You would think that French people would love their local produce and want it flagged up in the supermarket. But for 20 years, supermarkets’ preference for mass brands and low prices has progressively pushed ‘local’ to the edge of extinction. Now, thanks to consumers rejecting the bland uniformity of globalisation, provenance is staging a powerful comeback.