Food & health business strategy for growth
Viewed by many as “protein with benefits”, collagen may be the next phase in the development of the protein trend. Companies all over the world, including giants such as Nestlé and Danone, are trying to get a slice of the collagen pie. Lewis Road Creamery – New Zealand’s newest dairy company, and one that’s proving to be a disruptive presence in the market – is no exception.
NNB September 2020 - Plant-based case study
Grains are bidding for a leading place in the plant-based milk market. Two start-ups are seeking to reinvent a traditional food and challenge the idea that oat will be the biggest grain-based plant milk. In the US, one is working with brewing giant AB Inbev to repurpose waste grains. The other, in the UK, is a reinvention of a traditional Chinese beverage. For both, sustainability is a key message.
The smartest entrepreneurs, strategists and product developers read the 10 Key Trends report when they want to understand how shifting consumer beliefs in health and nutrition will change the market and create opportunities. And this is the only trend analysis that sets out what strategies companies are following and what the risks and opportunities are.
Covid-19 has brought into relief the links between metabolic disease and food and nutrition. We discuss the implications with Tim Avila, president of Systems Bioscience, and a nutrition super-connector working with companies from the US to Norway and New Zealand to create science-based products that improve human health. Spotify Podbean
NNB in the media
Energy is a constant of consumer demands, but as the food values beliefs of these consumers fragment, a larger array of ingredients is being used to provide energy. Julian Mellentin talks to FI Global Insights about sugar, protein, fat, and the next big ingredient.
September's premium case studies are now online and available to download. This month we take an in-depth look at the successes of two plant-based brands – one offering meat alternatives, and the other, Rude Health, an established plant-based dairy brand. We also explore the global, 'no-bull,' journey of New Zealand's best-selling gourmet yoghurt brand, The Collective.
NNB in the media
As consumers show increasing interest in products that enhance their cognitive performance, one buzzword is becoming more common: nootropics. But does this emerging category of food and beverage provide a sustainable path for businesses to take, or should it be approached with care? Julian Mellentin talks to the South African Food Review.
NNB September 2020 – Case Study
For a decade protein has grown steadily in consumer consciousness and in corporate and research strategy. But the consumer focus has been on quantity, not quality. Now there’s the potential of plant proteins with a focus on quality and nutrition. One such challenger is a small aquatic plant which might threaten pea and soy’s current lead as the go-to plant proteins.
Investors are pouring billions into companies that hope to commercialise meat substitutes and cultured meats. They are often hailed as a greener alternative to animal agriculture. But how exactly is cultured meat produced and how likely is it to save the planet? Dale Buss and Julian Mellentin discuss. Spotify Podbean