Making sense of emerging food and health trends
This is a must-read for anyone with ambitions in the kids market to understand what the opportunities are – and the limitations. This unique report summarises the opportunities and shows how brands are connecting to them. We lay out the growth trends in the kids nutrition sector and analyse which of them offer the most opportunity. Get your copy here!
Understanding which consumer trends will be the most important – and which strategies you can use to create success for your business – is a super-power for food industry executives. This unique report is written in a clear, 'get-to-the-point' style to enable you and your colleagues to develop this super-power. Click here to download it!
NNB in the news
10 Key Trends 2023
One of the biggest drivers of change of the past 25 years is how dominant the internet and social media have become in consumers’ thinking. Increasingly people do their own research and make up their own minds about what foods work for them. We are splitting up into tribes, often with very strong and conflicting beliefs. Learn more about consumers’ fragmented health beliefs in 10 Key Trends 2023.
The trend towards more consumers wanting ‘real food’ while avoiding ultra-processed foods may not yet be a mass market trend, but it is gaining traction – more so in some countries than others. In Spain, where an astonishing 40% of people claim to be avoiding ultra-processed foods, nutrition guru and influencer Carlos Rios has developed his own classification of real foods and ultra-processed foods (UPFs). More in this blog post.
10 Key Trends 2023
The idea of foods and food ingredients having “provenance” – a back-story anchored in place, culture, heritage, trust, perhaps made in a traditional way – has been around since at least the 1990s, when it was associated with smaller brands. But, since about 2010, it has been growing in importance, driven by the steadily-increasing number of people who want foods from ‘somewhere’, not just ‘anywhere’.
Consumers’ expectations that convenient, packaged foods should be simpler and less processed are set to become more important over the rest of this decade. There’s growing evidence that consumers are increasingly shunning ultra-processed foods (UPFs) and looking for more ‘real foods’. Read the full story in our latest press release.