Our Videos

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Naturally Functional, Fragmentation, Weight Wellness, Snackification and Sustainability are the big drivers of consumer behaviour and of business strategy.  In this webinar, we present what companies are doing to connect to these five, over-arching consumer trends. 

Price (Video):  US$240 £185 €220 NZ$375 AU$355 ¥25800

Published: January 2021

Duration: 25:07 min

Carbs are the top cosumer trend in 2021. It’s very clear that if you are operating in a carb category there’s both an opportunity and an increasingly pressing need to find more ways to upgrade your products, to connect to other trends. In this video, we present the opportunities for getting good growth with carbs.

Price (Video):  US$240 £185 €220 NZ$375 AU$355 ¥25800

Published: February 2021

Duration: 23:34 min

Protein is the nutrient that can do no wrong. Unlike fat or carbs it has never had any negative association in dietary guidelines in science, or in consumers’ minds. In this video, we explore the growth opportunities for companies selling products with animal protein.

Price (Video):  US$240 £185 €220 NZ$375 AU$355 ¥25800

Published: February 2021

Duration: 22:18 min

Protein is diversifying. There is a wealth of potential to develop new proteins that provide better nutrition. But alternative protein will not replace meat, and products developers should look beyond the ubiquitous pea! Find out what are the strategies that get good growth in the laternative protein arena in this webinar.

Price (Video):  US$240 £185 €220 NZ$375 AU$355 ¥25800

Published: February 2021

Duration: 24:19 min

The pandemic has focused many consumers' minds on eating to protect themselves. People will be thinking more about what healthy eating means, and how to protect themselves against future infections. Just don’t expect them to all come to the same conclusion. Consumer beliefs are fragmented and will stay that way.

Price (Video):  US$240 £185 €220 NZ$375 AU$355 ¥25800

Published: February 2021

Duration: 28:39 min

Consumers are losing their fear of fat, gradually moving from avoiding it to understanding that it’s OK to have some fat in moderation. While the belief that ‘fat makes you fat’ is still strong in some countries (in Asia and the Middle East for example) and some consumer groups, among health-aware consumers in the west, it is increasingly discredited. Find out what are the best ways to connect to the Fat Trend in this webinar.

Price (Video):  US$240 £185 €220 NZ$375 AU$355 ¥25800

Published: February 2021

Duration: 20:36 min

Food has long been used by people to influence their mood. For the food and beverage industry ‘mood food’ was already a growth trend, with strong consumer interest. But the trend has been accelerated in 2020 by anxiety brought on by the lockdown of whole societies and the resulting challenges to mental wellbeing. In this webinar, Julian Mellentin presents three strategies in Mood.

Price (Video):  US$240 £185 €220 NZ$375 AU$355 ¥25800

Published: February 2021

Duration: 19:07 min