Our case studies focus on brands and products that provide lessons from real challenges and opportunities which you can use to inform business strategy. They are packed with detail including brand portfolio, pricing, and communications and marketing strategy, merchandising and distribution, and come with a check list of key lessons learned.
Published: December 2024
Case study: Clio
With its chocolate-covered Greek yoghurt bars, Clio represents the combination of two very powerful strategies: Permission to indulge and traditional food reinvented. It has been rewarded with retail sales of around $60m.
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Published: December 2024
Case study: Lindahls
This brand essentially created the Swedish quark category and will benefit significantly from the resurgence of the quark trend currently seen in Sweden. It is a great example of a brand that has excelled at creating consumers understanding of dairy protein's health halo.
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Published: December 2024
Case study: Pastoret (2024 update)
The Spanish maker of gourmet yoghurt stays true to its roots, maintaining its position as a premium dairy brand while never ceasing to innovate.
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Published: November 2024
Case study: Real Good Foods
With a constant focus on innovation, this better-for-you frozen foods brand has seen a 200%+ sales growth over the past five years. It connects to emerging trends like Blood Sugar Management, but also established trends like Real Food and Animal Protein.
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Published: November 2024
Case Study: GreendOz
This young French brand gives indulgent bakery products a nutrient-dense twist by incorporating vegetables like peas and beetroot with the aim to “reconcile you with vegetables”.
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Published: November 2024
Case study: MUSH
The only mass-market RTE overnight oats in the US saw double-digit growth in retail in 2023 thanks to a focus on energy and ‘real food’.
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Published: October 2024
Case study: Chomps
This meat snacking brand was the 7th fastest growing CPG brand in the US in 2023 and validates animal protein and the re-birth of meat as a consumer health choice.
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Published: October 2024
Case study: Siete
Siete brought a welcome change to the market by launching better-for-you Mexican products in the US in 2014. Today the brand is approaching $500m in sales and is in the process of being acquired by PepsiCo.
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Published: October 2024
Case study: Lifeway
Lifeway is the brand that created the kefir category in US in the late 1980s. It maintains a market share of around 80% today and is currently reviewing an offer from Danone to buy the business for $283m.
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Published: September 2024
Case study: Egglife
Egglife’s wraps connect to many consumer interests and its clever marketing strategy has resulted in a sales growth of over 150% since 2021.
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