Case Studies

Our case studies focus on brands and products that provide lessons from real challenges and opportunities which you can use to inform business strategy. They are packed with detail including brand portfolio, pricing, and communications and marketing strategy, merchandising and distribution, and come with a check list of key lessons learned.

Published: November 2018

Case study: Health Warrior

Health Warrior has built their business on chia seeds and offers bars, protein powders and cake mixtures across the US. The brand was acquired by PepsiCo in October 2018, representing one of PepsiCo's biggest plays in better-for-you snacks.

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Published: November 2018

Case study: Oomi

With the world's first fish protein-based noodles, Oomi connects to at least two key trends: the protein trend and the better carbs trend. The brand was listed in four major supermarkets in the UK within two years of launch, promoting the product mainly for its nutritional values. 

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Published: November 2018

Failure case study: Blue Hill

Blue Hill Yogurt was the result of restauranteur David Barber’s attempt to take what was a popular side dish at his high-end New York restaurant, and launch it as a snacking product in US retailers. Blue Hill joined major brands such as Chobani and Dannon in attempting to popularise savoury yoghurt in the US market, but the idea was not a success for either of them.

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Published: November 2018

Case study: Yumbutter

With unique, convenient packaging Yumbutter has taken a well-known consume-at-home product and turned it into a convenient snack. The seven year old start-up today offers seven different types of nut- and seed butters, and grew its retailer prescence by over 400% in 2016-2017. 

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Published: October 2018

Case Study: Barnana

Using his father's recipes for dehydrated bananas, Caue Suplicy has managed to create a $15m+ snacking brand together with friends Matt Clifford and Nik Ingersoll. Barnana is here to eliminate food waste, and to offer a healthy snacks to athletes on the go. 

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Published: October 2018

Case Study: Vitamin Well

With the aim to bring out a healthier alternative to soda and sweet juices, Vitamin Well launched in Sweden in 2008 and has today grown into a company with over $110 million in sales. Only between 2016 and 2017, the company saw a sales increase of more than 100%.

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Published: October 2018

Case Study: MyMuesli

MyMuesli is a company whose success is fuelled by the personalisation trend, offering consumers to blend their own muesli from 83 different ingredients. With sales approaching $60m and successful cooperations with major companies like Emmi, the future for MyMuesli is looking bright. 

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Published: October 2018

Case Study: Njie

Swedish ex-MMA fighter Assan Njie was struggling to find healthy, convenient food products to fuel his sports career and decided to do something about it. Founded in 2008, Njie boomed with the launch of the ProPud brand of protein puddings in 2015 and sales have increased by 431% since - much thanks to successful use of the 'permission to indulge' strategy.

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Published: September 2018

Case Study: Arla Keso

Arla launched the first cottage cheese in Sweden in 1958, targeting those looking to lose weight. Today the product has grown to become an appreciated snack for the sports-oriented consumers, and is used as a versatile ingredient in a range of sweet and savoury recipes.  

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Published: September 2018

Case Study: Löfbergs

One-hundred-and-twelve-year-old coffee roaster Löfbergs shows that a family-owned business can innovate and keep up with the times. The Swedish company has successfully stepped into RTD coffee and is proving itself able to compete with the giants of the coffee business.

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