Our case studies focus on brands and products that provide lessons from real challenges and opportunities which you can use to inform business strategy. They are packed with detail including brand portfolio, pricing, and communications and marketing strategy, merchandising and distribution, and come with a check list of key lessons learned.
Published: March 2025
Case study: Cook
This ready meal brand deliberately avoids mainstream supermarkets but has still managed to steadily over the years - and that always at a profit. It provides lessons in how a premium brand can adjust and adapt in the face of economic uncertainty.
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Published: March 2025
Case study: Grenade
A rare example of a challenger brand that has achieved both mainstream status and profitability, Grenade challenges the conventional wisdom that consumers want natural products with and as few ingredients as possible. A key reason behind the brand’s success is that it not only came to market at the right time, but in the right way.
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Published: March 2025
Case study: Moju
This health shot brand targets “the Strava generation” and is a refreshing example of a young brand that has achieved a majority market share and considerable sales growth without being significantly premium priced.
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Published: February 2025
Case study: Manilife
This massively premium priced start-up has contributed to the premiumisation of the UK nut butter category. It saw a 49% sales growth in 2024, significantly more than the overall category’s 2.9%.
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Published: February 2025
Case study: Pip & Nut
One of the first challenger brands in UK nut butters, Pip & Nut has quickly become the best-performing brand in the category with volume sales up 40% in 2024.
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Published: February 2025
Case study: Justin's
The first brand to offer nut butter in on-the-go squeeze packs, Justin’s has this product concept to thank for much of its success. It is a good reminder that taking an established food and turning it into a snack is one of the most successful strategies.
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Published: January 2025
Case study: Meati
This young company makes whole-cut alternatives to meat by growing mycelium into desired shapes. It is a rare example of a plant-based meat company that is open about not wanting to replace animal meat, but rather act as a complement to it.
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Published: January 2025
Case study: Bol
Bol is the result of Coca Cola-owned Innocent abandoning a product idea and an employee taking it on to start his own company instead. The brand saw mixed results for its categories in 2024 but overall sales have doubled since 2018.
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Published: January 2025
Case study: Quorn
After several successful years, the 40 year old mycoprotein company has hit a natural ceiling and is now facing the linked challenges of excess capacity, falling sales and falling profits.
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Published: December 2024
Case study: Clio
With its chocolate-covered Greek yoghurt bars, Clio represents the combination of two very powerful strategies: Permission to indulge and traditional food reinvented. It has been rewarded with retail sales of around $60m.
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