Our case studies focus on brands and products that provide lessons from real challenges and opportunities which you can use to inform business strategy. They are packed with detail including brand portfolio, pricing, and communications and marketing strategy, merchandising and distribution, and come with a check list of key lessons learned.
Published: September 2023
Case study: Celsius
Thanks to its positioning as something sporty and ‘cool’, Celsius has been a major fuel for the energy drinks market in many regions. The brand recently hit the $1bn revenue mark and saw a sales increase of 108% between 2021 and 2022.
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Published: September 2023
Case study: John West
The market leader in the British tinned fish market has shown many signs of clever innovation in its attempts to reinvent an uneventful staple category as a modern health food.
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Published: September 2023
Case study: Wilde
The US maker of protein chips made from chicken breast connects to an impressive seven key trends and provides lessons in product development, flavour strategy and choosing the right name.
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Published: August 2023
Case study: Dobra Kaloria
This Polish family company has recently invested heavily in meat substitutes, after a failure in that space 25 years ago. With its new approach it illustrates the value of plant-based substitutes that are made from actual vegetables that the consumer can see and understand.
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Published: August 2023
Case study: Dos Pinos
The leading dairy producer in Central America has a number of innovative products in its portfolio and is a reminder of the value of being innovative and agile in responding to consumer demands - even as a major corporation.
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Published: August 2023
Case study: Deliciously Ella
Deliciously Ella has evolved from a popular blog 10 years ago to a successful food brand with over 50 SKUs in its portfolio and £25m ($31.7m/€28.9m) in sales.
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Published: July 2023
Case study: Galychyna
This Ukrainian dairy brand sets itself apart from competition by using fresh milk, provenance marketing and a simplistic yet colourful packaging design.
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Published: July 2023
Case study: Únicla
Developed as a value-add brand by parent company Feiraco, this Galician dairy company became the first player in Spain to launch a certified zero carbon emissions milk in 2021.
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Published: July 2023
Case study: Tim's Dairy
This small but profitable Greek-British yoghurt brand is a good reminder to companies that making a profit is as important as achieving constant growth.
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Published: July 2023
Case study: Ehrmann
A well-established dairy player, Ehrmann has managed to achieve revenues over €750m and a presence in more than 70 countries through clever product innovation and a focus on being family-run.
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