Our case studies focus on brands and products that provide lessons from real challenges and opportunities which you can use to inform business strategy. They are packed with detail including brand portfolio, pricing, and communications and marketing strategy, merchandising and distribution, and come with a check list of key lessons learned.
Case study: Celsius
Thanks to its positioning as something sporty and ‘cool’, Celsius has been a major fuel for the energy drinks market in many regions. The brand recently hit the $1bn revenue mark and saw a sales increase of 108% between 2021 and 2022.Download powerpoint
Case study: Dobra Kaloria
This Polish family company has recently invested heavily in meat substitutes, after a failure in that space 25 years ago. With its new approach it illustrates the value of plant-based substitutes that are made from actual vegetables that the consumer can see and understand.Download powerpoint