Our case studies focus on brands and products that provide lessons from real challenges and opportunities which you can use to inform business strategy. They are packed with detail including brand portfolio, pricing, and communications and marketing strategy, merchandising and distribution, and come with a check list of key lessons learned.
Published: May 2025
Case study: Beyond Meat (2025 update)
The plant-based meat maker continues to struggle, mostly because it ignores consumers’ desire for whole, unprocessed foods. The company has yet to make a profit, almost 15 years after its first product launch.
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Published: May 2025
Case study: Oatly (2025 update)
In this 2025 update we look at Oatly's financial performance in 2024, its first complete year under new management, with some interesting improvements seen.
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Published: May 2025
Case study: Huel
This meal replacement drinks company has grown impressively every year since launch and surpassed £200m for the first time in 2024. It is proof that despite most consumers saying that they want ‘clean’ products, in many cases the benefits matter more than the ingredient list.
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Published: April 2025
Case study: SkinnyDipped
This family-run company is a good reminder of the value of focusing on longevity and the power of ‘permission to indulge’. The brand had retail sales of around $100m in 2024, which was a 100% growth on the previous year.
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Published: April 2025
Case study: Peas of Heaven
This maker of fresh pea-based meat alternatives was founded by two brothers who worked for the family’s meat company before realising that they wanted to reduce their own meat consumption for environmental reasons, and help others to do so.
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Published: April 2025
Case study: Olipop (2025 update)
Prebiotic sodas such as Olipop combine two of the biggest market trends – gut health and low-sugar – and one of the most successful strategies – permission to indulge. Olipop is now a $400m+ brand and achieved profitability for the first time last year.
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Published: March 2025
Case study: Cook
This ready meal brand deliberately avoids mainstream supermarkets but has still managed to steadily over the years - and that always at a profit. It provides lessons in how a premium brand can adjust and adapt in the face of economic uncertainty.
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Published: March 2025
Case study: Grenade
A rare example of a challenger brand that has achieved both mainstream status and profitability, Grenade challenges the conventional wisdom that consumers want natural products with and as few ingredients as possible. A key reason behind the brand’s success is that it not only came to market at the right time, but in the right way.
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Published: March 2025
Case study: Moju
This health shot brand targets “the Strava generation” and is a refreshing example of a young brand that has achieved a majority market share and considerable sales growth without being significantly premium priced.
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Published: February 2025
Case study: Manilife
This massively premium priced start-up has contributed to the premiumisation of the UK nut butter category. It saw a 49% sales growth in 2024, significantly more than the overall category’s 2.9%.
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