Our case studies focus on brands and products that provide lessons from real challenges and opportunities which you can use to inform business strategy. They are packed with detail including brand portfolio, pricing, and communications and marketing strategy, merchandising and distribution, and come with a check list of key lessons learned.
Published: October 2026
Case study: Oikos
Danone's Oikos brand is one of its biggest success stories. Over the last decade it has evolved from a Greek yoghurt brand into a $1.2 billion annual sales success, creating a "complete protein" powerhouse before the rest of the category caught on. It's also a brand that delivers on multiple benefits that motivate consumers, from permissible indulgence to GLP-1.
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Published: October 2026
Case study: Petit Pot
Petit Pot puts permissible indulgence first and wellness second, and the strategy is paying off. Staying true to its French roots and commitment to quality ingredients, the brand has grown from a restaurant kitchen into a $25m business and recently raised a seven-figure Series A to fuel its next stage of growth.
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Published: October 2026
Case study: Protein Pints
Protein Pints has achieved distribution in over 15,000 retail stores in just two years by meeting the needs of fitness-focused Millennial and Gen Z consumers wanting indulgence that also supports their nutrition goals. Protein Pints places the protein content of its products front and centre, but it is also the first ice cream brand to talk about protein quality. It backs this up with its "all-natural ingredients" and reduced sugar content.
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Published: September 2026
Case study: Core Power
Core Power has become a $1.6 billion brand, with sales up 16% in 2026. A powerhouse in sports nutrition, Core Power uses ultra-filtered milk to deliver the benefits of high protein, low sugar and lactose-free - benefits that are becoming a category standard for sports and fitness.
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Published: September 2026
Case study: Catalina Crunch
Catalina Crunch transformed a personal health challenge into a $100M+ cereal brand. It moved beyond the keto trend, building a broader proposition centred on taste and texture, and expanded from a niche cereal startup into a multi-category snacking brand. It's a role-model for success with "better grains".
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Published: September 2026
Case study: Jackson's
Jackson's began with a family’s search for better snacks for their son. Starting with a range of sweet-potato chips cooked in coconut oil, the brand expanded into kettle chips and tortilla chips. Jackson’s focuses on ‘permission to indulge’ and the promise of ‘real’ food with ‘ingredients you recognise,’ without compromising on flavour and texture.
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Published: August 2026
Case study: Nurri
Nurri might be the fastest-growing protein brand in America, with a focus on making protein about pleasure and easy everyday consumption. Nurri uses ultra-filtered milk to deliver more protein, no lactose and low-sugar - a trifecta which has proven massively successful for several brands over the past 5 years, with UF milk growing and outsellling plant milks, which are now in decline.
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Published: August 2026
Case study: Magic Spoon
Magic Spoon shows how a challenger brand can transform a familiar category like breakfast, by-passing the constraints that the big brands choose to tie themselves up with - even when those rules are clearly making brands less relevant to health-active consumers. Magic Spoon created a more-protein breakfast and snacking platform by combining a distinctive nostalgia-led identity with a compelling nutritional proposition.
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Published: August 2026
Case study: Tim's Dairy
Tims Dairy, a family-owned dairy business in the UK, has built enduring success by staying true to its heritage, using authentic Greek provenance and affordability, quality and taste as points of differentiation, while prioritising steady, profitable growth. This is how many food businesses will choose to grow over the next decade.
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Published: July 2026
Case study: Bloom Sparkling Energy
Bloom is a wellness-focused brand whose Sparkling Energy drink was the 2nd most-successful new product launch in America in 2025. Its success reflects close alignment with younger consumers' demand for clean energy, great taste and wellness, supported by a digital-first strategy built around social media and influencers.
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