Case Studies

Our case studies focus on brands and products that provide lessons from real challenges and opportunities which you can use to inform business strategy. They are packed with detail including brand portfolio, pricing, and communications and marketing strategy, merchandising and distribution, and come with a check list of key lessons learned.

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Published: November 2020

Beverages: Spindrift

Claiming to be America's first and only sparkling water made with real squeezed fruit, Spindrift was founded 10 years ago and has exceeded $100m in revenue. It grew by 160% over the past year and the brand provides a good lesson in the importance of packaging. 

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Published: November 2020

Plant-based: Oatly (updated case study)

With the latest financial data and information about the much talked about Blackstone deal, this updated case study will give you a good idea of how Oatly is doing and what the future may hold for the plant-based challenger brand.  

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Published: November 2020

Meals: Fresheasy

South Korea's number one meal kit delivery service wants to “free the world for cooking” and shows how Covid-19 has forced a pivot in strategy. 

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Published: October 2020

Collagen: Vital Proteins

This collagen brand’s success is proof that people are open to animal-based innovation as much as plant-based. It is a $200m+ brand after only 7 years on the market and recently sold a majority stake to Nestlé Health Science. 

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Published: October 2020

Plant-based: Laird Superfood

This direct-to-consumer brand offers anything from plant-based creamers to functional mushroom powders and have had a CAGR of 185% since 2017. The company recently received a $10-million investment from Danone Group.

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Published: October 2020

Dairy: The a2 Milk Company (updated case study)

With the most recent financial data and profiles of other A2 dairy brands around the world, this updated case study will give you an up-to-date picture of the market for A2 milk and the most recent figures that illustrate the market leader's success.

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Published: September 2020

Plant-based: Rude Health

Rude Health was founded with £4,000 worth of personal savings in 2005 and is today a £19 million brand. The brand's success has been fuelled mainly by its plant-based milk range launched in 2013 and June 2020 saw PepsiCo acquiring a 10% stake in the company. 

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Published: September 2020

Dairy: The Collective

This New Zealand brand was founded with the aim to “create an extraordinary yoghurt with an unbeatable taste”. It quickly grew to become New Zealand's best-selling gourmet yoghurt and today the UK is The Collective's biggest market, fuelled by the company's kefir range. 

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Published: September 2020

Plant-based: Oumph

This plant-based meat alternative brand was launched by Swedish company Food for Progress in 2015 and was acquired by The LIVEKINDLY Co in June 2020. The company is active on eight European markets and grew its UK sales by 400% during 2019. 

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Published: August 2020

Dairy: Yeo Valley

Transparency sells, and coupled with sustainability, it can make a product appealing even to those consumers who otherwise think twice before buying dairy. This is the cornerstone of the success of Yeo Valley, the UK organic dairy brand that grew from a family business in the 1990s into a mainstream supermarket presence and £149.3 million sales in 2019.

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