Our case studies focus on brands and products that provide lessons from real challenges and opportunities which you can use to inform business strategy. They are packed with detail including brand portfolio, pricing, and communications and marketing strategy, merchandising and distribution, and come with a check list of key lessons learned.
Published: July 2024
Case study: Arla Jörd
After mocking dairy alternatives in a major Swedish campaign in 2018, Arla launched its own range of plant-based alternatives in 2020. The range has now been relaunched as Arla Jörd to strengthen the connection to the dairy giant, which is an interesting move.
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Published: July 2024
Case study: Little Moons
This British maker of gelato bites wrapped in mochi dough has seen significant growth over the past 3 years, much thanks to a TikTok video that went viral. The brand is now available in 28 markets globally and sales grew by approximately 100% between 2022 and 2023.
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Published: July 2024
Case study: Dave's Killer Bread
Dave’s Killer Bread made a name for itself as a brand co-founded by a former convict, Dave Dahl. The better-for-you bread maker's sales recently surpassed $1bn and the brand offers 5 important strategy lessons to learn from.
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Published: June 2024
Case study: Too Good & Co
Danone rebranded its well-performing Two Good range of low-sugar yoghurts in April 2024 to allow for a portfolio expansion. The brand, first launched in 2019, is a rare example of a brand that succeeded in reinventing the already very mature yoghurt category.
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Published: June 2024
Case study: KoRo
This German DTC brand has an impressive portfolio of over 1,000 SKUs. With a focus on taste and affordability it has grown its revenues to over €100m, compared to only €5m in 2019.
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Published: June 2024
Case study: Olli Salumeria
The success of meat snack brands like Olli Salumeria illustrates that, despite being bombarded with pro-plant messages, consumers are showing more interest in the health benefits of animal protein. Animal proteins in convenient forms are a winning formula and brands like Olli stand a lot to gain.
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Published: May 2024
Case study: Proasis
This refreshingly innovative brand combines protein with probiotics to deliver indulgent products promoted for taste, sustainable energy, immunity and digestibility. Its ice cream is the only ice cream on the Spanish market with a Nutriscore A.
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Published: May 2024
Case study: Miyoko's Creamery
The struggles of Miyoko’s Creamery illustrates the challenges that face most brands going into the plant-based cheese space, where niche success is the most any company can hope for until the category’s many problems can be addressed.
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Published: May 2024
Case study: Rakuren 8020
This Japanese yoghurt for dental health has been off to a slow start, but a continued focus on industry-academic collaborations gathering scientific evidence is hoped to turn the brand around.
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Published: April 2024
Case study: Tillamook ice cream
Tillamook has seen unique success in the ice cream space over the past few years, growing 19% in a category that only grew 3%. It shows the value of indulgence, naturalness, provenance and authenticity.
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