Case Studies

Our case studies focus on brands and products that provide lessons from real challenges and opportunities which you can use to inform business strategy. They are packed with detail including brand portfolio, pricing, and communications and marketing strategy, merchandising and distribution, and come with a check list of key lessons learned.

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Published: February 2021

Case study: Letti A2

Brazil's first A2 dairy brand launched in 2018 and has come far thanks to a marketing strategy that focuses on provenance, freshness and digestive wellness. 

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Published: February 2021

Case study: DoBem

This Ambev-owned Brazilian beverage brand has adopted a DTC approach in the face of Covid-19 and is popular with kids and young adults alike. But the DoBem story also shows that even for a popular and established brand, brand extension can be difficult to get right. 

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Published: February 2021

Case study: Lily's Sweets

Lily's Sweets is the fastest growing brand in the sugar-free chocolate category in the US and is a great example of how far striking packaging can get you. 

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Published: January 2021

Case study: Siete

Realising that that no one was selling Mexican American products in the health-food category, the Garza family decided to change this and launched Siete. The brand's range of grain-free tortillas and tortilla chips became an instant success and it received an investment of $90m in 2019. 

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Published: January 2021

Case study: Biotiful (updated case study)

This British kefir brand is an example of a brand that, thanks to being in tune with the market, was able to quickly pivot on strategy to meet consumer demand during Covid-19. It shifted its focus from digestive wellness to immunity and as a result, it grew its sales by nearly 50% during 2020. 

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Published: January 2021

Case study: LivUp

This Brazilian ready meal brand relies on direct-to-consumer as its main channel and targets busy professionals with its ultra-frozen meals made from ingredients sourced from small local suppliers. After only four years on the market, the brand already has annual revenue of $10m+.

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Published: November 2020

Case study: Spindrift

Claiming to be America's first and only sparkling water made with real squeezed fruit, Spindrift was founded 10 years ago and has exceeded $100m in revenue. It grew by 160% over the past year and the brand provides a good lesson in the importance of packaging. 

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Published: November 2020

Case study: Oatly (updated case study)

With the latest financial data and information about the much talked about Blackstone deal, this updated case study will give you a good idea of how Oatly is doing and what the future may hold for the plant-based challenger brand.  

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Published: November 2020

Case study: Fresheasy

South Korea's number one meal kit delivery service wants to “free the world for cooking” and shows how Covid-19 has forced a pivot in strategy. 

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Published: October 2020

Case study: Vital Proteins

This collagen brand’s success is proof that people are open to animal-based innovation as much as plant-based. It is a $200m+ brand after only 7 years on the market and recently sold a majority stake to Nestlé Health Science. 

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