Case Studies

Our case studies focus on brands and products that provide lessons from real challenges and opportunities which you can use to inform business strategy. They are packed with detail including brand portfolio, pricing, and communications and marketing strategy, merchandising and distribution, and come with a check list of key lessons learned.

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Published: October 2019

Case study: Blue Frog

Launching at a time when the super-premium cereal market was growing strongly in New Zealand, Blue Frog has had great success with its grain-free breakfast cereal. The brand has now added a more affordable range of cereal, based on oats rather than nuts, and is making good progress also in the Australian and American markets. 

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Published: October 2019

Case study: Paper Boat

Paper Boat has made it their mission to reinvent traditional Indian beverages which have began to fall out of favour among millennials. The brand has been a key driver of parent company Hector Beverages’ fast growth in the past few years, and is an excellent example of a brand that uses provenance and nostalgia to build consumer loyalty. 

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Published: October 2019

Case study: Emergen-C

During its four decades on the market, the Emergen-C brand has attracted a very loyal following among American consumers looking to boost their health with various supplements. Emergen-C is today the market leader in liquid vitamin and mineral brands in the US and has products that can help with anything from digestive problems to sleeplessness.

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Published: October 2019

Updated case study: The a2 Milk Company

With the most recent financial data and profiles of other A2 dairy brands around the world, this updated case study will give you an up-to-date picture of the market for A2 milk and the most recent figures that illustrate the market leader's success. 

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Published: September 2019

Case study: Skånemejerier

What started as a cooperative for dairy farmers in 1964 has now grown to be one of the biggest dairy companies in Sweden, providing the country's southern regions with a range of dairy and fruit juice products. Skånemejerier sometimes talks about themselves as “the innovative dairy company” and is proof that even big companies can be creative and act quickly on new consumer trends.

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Published: September 2019

Case study: Tribe

Vegan sports nutrition brand Tribe has been around for less than four years but is already available in over 4,500 retailers across the UK and is aiming to become Europe's biggest sports nutrition brand by 2025. 

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Published: September 2019

Case study: Deliciously Ella

A young woman's blog about combating a disease through a change of diet has grown into a trendy food brand with sales of around $12m. Deliciously Ella's range includes over 30 plant-based and gluten-free products ranging from ready meals to snack bars and breakfast cereal.

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Published: August 2019

Case study: HelloFresh

With a sales growth of 115% since 2016, German meal kit delivery company HelloFresh has become the number one meal kit delivery service in the US while expanding in its 10 other international markets. With a focus on convenience and freshness, HelloFresh is now a unicorn company and achieved sales of $1.43 bn in 2018. 

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Published: August 2019

Case study: Little Jude's

Small-batch luxury ice-cream maker Jude's is looking to disrupt kids' ice cream with a low sugar promise. Sub-brand Little Jude's launched in 2017, and its fruit & veggie lollies has a sugar level 46% below the UK government’s 2020 target. 

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Published: August 2019

Case study: Off The Eaten Path

Following PepsiCo’s October 2016 commitment to a multibillion-dollar spend on developing healthier drinks and snacks, the company launched Off the Eaten Path in 2017. The brand of healthier crisps offers "snacks for the curious" and was said to be one of PepsiCo's best performing brands in the first half of 2019.

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