Our case studies focus on brands and products that provide lessons from real challenges and opportunities which you can use to inform business strategy. They are packed with detail including brand portfolio, pricing, and communications and marketing strategy, merchandising and distribution, and come with a check list of key lessons learned.
Published: March 2026
Case study: Laird Superfood
California-based Laird Superfood used to focus on plant-based functional coffee creamers, inspired by the founders’ performance-focused lifestyles. But, like most plant-based businesses, Laird lost money. Adding quality dairy protein to draw in more health-active consumers is part of a major turnaround that is taking the company to profitability.
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Published: March 2026
Case study: Charlie Bigham's (2026 update)
Its sales grow in double-digits every year and it has become not only the UK's biggest fresh ready-meal brand but probably the biggest in Europe, despite selling at a 40% price premium to supermarket own-label. The secret of Charlie Bigham’s success? A focus on "real" food, authenticity, excellent taste and natural ingredients.
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Published: March 2026
Case study: TREK
Trek, a plant-based bar brand owned by Lotus Bakeries, owner of the famous Lotus Biscoff brand, has become the fastest-growing and also the second-biggest bar brand in the UK. It is now expanding across Europe. Trek's focus on multiple consumer motivations, including protein and "permission to indulge", have fuelled its success and justify its premium selling price.
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Published: February 2026
Case study: Bachan's
Bachan’s has turned a grandmother’s Japanese barbecue recipe into a premium, standout sauce, blending authenticity and bold flavour. By reinventing a traditional category, the brand has carved out a niche that commands a premium and drives rapid growth.
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Published: February 2026
Case study: Cook (2026 update)
COOK makes hand-prepared frozen meals a premium everyday convenience, combining great taste with options for different dietary needs. By focusing on everyday meals and innovating in-store and online, it stands out while reinforcing its premium positioning.
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Published: February 2026
Case study: Biotiful (2026 update)
Biotiful reinvented the traditional Eastern European drink kefir for the UK, creating a premium gut-health brand with broad appeal. By connecting to trends like protein and indulgence, it has built a profitable, category-leading business.
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Published: January 2026
Case study: Carman's
Carman's has grown from a small Australian muesli business into a nearly AUD 200m brand by pairing rapid innovation with a focus on tasty food made from real ingredients.The brand has expanded across nine categories and continues to hold its own against global cereal giants.
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Published: January 2026
Case study: Ratio
Ratio has evolved from General Mills’ keto-focused yoghurt line into a broader, protein-led brand built around “doing the maths” for health-conscious consumers. By moving beyond keto and launching quietly GLP-1-friendly products like Pro-Fiber, Ratio is extending its reach and future-proofing growth without tying itself too closely to a single diet trend.
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Published: January 2026
Case study: Siete Foods
Siete Foods scaled from a family-run Texas startup into a $500m brand by pairing authentic Mexican-American heritage with great-tasting, grain-free staples. Clear health cues like gluten-free, avocado oil and “fewer, better” carbs helped it justify a super-premium position, culminating in a $1.2bn acquisition by PepsiCo in 2025.
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Published: December 2025
Case study: Olyra
Olyra is a Greek company that’s making waves in the US market with its ancient grains-boosted breakfast biscuits. The brand provides lessons in the value of humility, rebranding and listening to your customers.
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