Case Studies

Our case studies focus on brands and products that provide lessons from real challenges and opportunities which you can use to inform business strategy. They are packed with detail including brand portfolio, pricing, and communications and marketing strategy, merchandising and distribution, and come with a check list of key lessons learned.

Published: September 2019

Case study: Skånemejerier

What started as a cooperative for dairy farmers in 1964 has now grown to be one of the biggest dairy companies in Sweden, providing the country's southern regions with a range of dairy and fruit juice products. Skånemejerier sometimes talks about themselves as “the innovative dairy company” and is proof that even big companies can be creative and act quickly on new consumer trends.

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Published: September 2019

Case study: Tribe

Vegan sports nutrition brand Tribe has been around for less than four years but is already available in over 4,500 retailers across the UK and is aiming to become Europe's biggest sports nutrition brand by 2025. 

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Published: September 2019

Case study: Deliciously Ella

A young woman's blog about combating a disease through a change of diet has grown into a trendy food brand with sales of around $12m. Deliciously Ella's range includes over 30 plant-based and gluten-free products ranging from ready meals to snack bars and breakfast cereal.

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Published: August 2019

Case study: HelloFresh

With a sales growth of 115% since 2016, German meal kit delivery company HelloFresh has become the number one meal kit delivery service in the US while expanding in its 10 other international markets. With a focus on convenience and freshness, HelloFresh is now a unicorn company and achieved sales of $1.43 bn in 2018. 

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Published: August 2019

Case study: Little Jude's

Small-batch luxury ice-cream maker Jude's is looking to disrupt kids' ice cream with a low sugar promise. Sub-brand Little Jude's launched in 2017, and its fruit & veggie lollies has a sugar level 46% below the UK government’s 2020 target. 

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Published: August 2019

Case study: Off The Eaten Path

Following PepsiCo’s October 2016 commitment to a multibillion-dollar spend on developing healthier drinks and snacks, the company launched Off the Eaten Path in 2017. The brand of healthier crisps offers "snacks for the curious" and was said to be one of PepsiCo's best performing brands in the first half of 2019.

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Published: July 2019

Case study: Fairlife

The ultra-filtered milk invented by dairy farmers Sue and Mike McCloskey became an instant success when Coca-Cola launched it under the Fairlife brand in 2015. Sales reached $300m+ in 2018, but a recent animal abuse scandal on one of Fairlife's main farms may take its toll on the brand. 

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Published: July 2019

Case study: Healthy Choice

The CEO of ConAgra survived a heart attack in 1989 and proceeded to launch Healthy Choice - a range of healthy frozen foods developed in cooperation with FDA. Healthy Choice's sales have increased steadily ever since, growing by 16% in 2019 to reach $531m.

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Published: July 2019

Case study: TrooFoods

Founded in 2016, TrooFoods started as a brand of luxurious, healthy granola. But the founders soon realised that this was not enough for the business to take off, and TrooFoods today market their granola on a digestive wellness platform while offering gut health tests through a cooperation with Carbiotix. 

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Published: June 2019

Case study: The a2 Milk Company

As the world’s most profitable dairy company, the a2 Milk Company saw an impressive operating profit margin of 35% in the first half of FY19 and grew their sales by nearly 70% between 2017-2018. With its "easy to digest" milk containing only the A2 protein and none of the A1 protein, the company has had huge success in key markets like China, Australia and the US. 

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