Our case studies focus on brands and products that provide lessons from real challenges and opportunities which you can use to inform business strategy. They are packed with detail including brand portfolio, pricing, and communications and marketing strategy, merchandising and distribution, and come with a check list of key lessons learned.
Published: January 2025
Case study: Meati
This young company makes whole-cut alternatives to meat by growing mycelium into desired shapes. It is a rare example of a plant-based meat company that is open about not wanting to replace animal meat, but rather act as a complement to it.
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Published: January 2025
Case study: Bol
Bol is the result of Coca Cola-owned Innocent abandoning a product idea and an employee taking it on to start his own company instead. The brand saw mixed results for its categories in 2024 but overall sales have doubled since 2018.
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Published: January 2025
Case study: Quorn
After several successful years, the 40 year old mycoprotein company has hit a natural ceiling and is now facing the linked challenges of excess capacity, falling sales and falling profits.
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Published: December 2024
Case study: Clio
With its chocolate-covered Greek yoghurt bars, Clio represents the combination of two very powerful strategies: Permission to indulge and traditional food reinvented. It has been rewarded with retail sales of around $60m.
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Published: December 2024
Case study: Lindahls
This brand essentially created the Swedish quark category and will benefit significantly from the resurgence of the quark trend currently seen in Sweden. It is a great example of a brand that has excelled at creating consumers understanding of dairy protein's health halo.
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Published: December 2024
Case study: Pastoret (2024 update)
The Spanish maker of gourmet yoghurt stays true to its roots, maintaining its position as a premium dairy brand while never ceasing to innovate.
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Published: November 2024
Case study: Real Good Foods
With a constant focus on innovation, this better-for-you frozen foods brand has seen a 200%+ sales growth over the past five years. It connects to emerging trends like Blood Sugar Management, but also established trends like Real Food and Animal Protein.
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Published: November 2024
Case Study: GreendOz
This young French brand gives indulgent bakery products a nutrient-dense twist by incorporating vegetables like peas and beetroot with the aim to “reconcile you with vegetables”.
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Published: November 2024
Case study: MUSH
The only mass-market RTE overnight oats in the US saw double-digit growth in retail in 2023 thanks to a focus on energy and ‘real food’.
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Published: October 2024
Case study: Chomps
This meat snacking brand was the 7th fastest growing CPG brand in the US in 2023 and validates animal protein and the re-birth of meat as a consumer health choice.
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