Our case studies focus on brands and products that provide lessons from real challenges and opportunities which you can use to inform business strategy. They are packed with detail including brand portfolio, pricing, and communications and marketing strategy, merchandising and distribution, and come with a check list of key lessons learned.
Published: April 2026
Case study: Oats Overnight
A high-protein breakfast brand, has scaled rapidly in the US by combining convenience with a “permission to indulge” proposition built on whole food ingredients. Its hybrid DTC and retail model has driven strong growth and pushed sales to over $200 million.
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Published: April 2026
Case study: LMNT
LMNT is a marketing-driven hydration brand built on a clear electrolyte proposition that resonates with fitness consumers. Its growth from zero to over $200 million in sales in just 5 years has come from targeting niche communities and marketing through podcasts and influencers.
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Published: April 2026
Case study: Huel
Huel is a profitable brand that carved out a space for convenient plant-based meal replacement drinks. It began with a strong DTC marketing engine then accelerated through expansion into grocery stores. Its success has led Danone to acquire the company. Can Danone build Huel beyond its strong dependence for sales and growth on the UK market?
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Published: March 2026
Case study: Laird Superfood
California-based Laird Superfood used to focus on plant-based functional coffee creamers, inspired by the founders’ performance-focused lifestyles. But, like most plant-based businesses, Laird lost money. Adding quality dairy protein to draw in more health-active consumers is part of a major turnaround that is taking the company to profitability.
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Published: March 2026
Case study: Charlie Bigham's (2026 update)
Its sales grow in double-digits every year and it has become not only the UK's biggest fresh ready-meal brand but probably the biggest in Europe, despite selling at a 40% price premium to supermarket own-label. The secret of Charlie Bigham’s success? A focus on "real" food, authenticity, excellent taste and natural ingredients.
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Published: March 2026
Case study: TREK
Trek, a plant-based bar brand owned by Lotus Bakeries, owner of the famous Lotus Biscoff brand, has become the fastest-growing and also the second-biggest bar brand in the UK. It is now expanding across Europe. Trek's focus on multiple consumer motivations, including protein and "permission to indulge", have fuelled its success and justify its premium selling price.
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Published: February 2026
Case study: Bachan's
Bachan’s has turned a grandmother’s Japanese barbecue recipe into a premium, standout sauce, blending authenticity and bold flavour. By reinventing a traditional category, the brand has carved out a niche that commands a premium and drives rapid growth.
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Published: February 2026
Case study: Cook (2026 update)
COOK makes hand-prepared frozen meals a premium everyday convenience, combining great taste with options for different dietary needs. By focusing on everyday meals and innovating in-store and online, it stands out while reinforcing its premium positioning.
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Published: February 2026
Case study: Biotiful (2026 update)
Biotiful reinvented the traditional Eastern European drink kefir for the UK, creating a premium gut-health brand with broad appeal. By connecting to trends like protein and indulgence, it has built a profitable, category-leading business.
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Published: January 2026
Case study: Carman's
Carman's has grown from a small Australian muesli business into a nearly AUD 200m brand by pairing rapid innovation with a focus on tasty food made from real ingredients.The brand has expanded across nine categories and continues to hold its own against global cereal giants.
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