Published: November 2024
10 Key Trends in Food, Nutrition and Health 2025
How do your category, your strategy and your brand measure up to the biggest consumer trends driving the food industry? If you are trying to figure out the best strategy for your business, and what direction you should take with new product development, this unique report will help you answer those questions.
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US$790 £625 €720 NZ$1300 AU$1200 ¥90000
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Published: March 2024
Foods for healthy aging: the growth opportunity for the next 20 years
Nutrition for older consumers will be the biggest growth market for the next 20 years, with many unmet needs and multiple opportunities. Older consumers have unique characteristics and there are very specific steps you need to follow to successfully target them. We show how to address these, with five steps to a successful seniors strategy; the seven most relevant benefit platforms and six case studies of brands targeting senior needs – including the lessons learned from each brand. This report draws on our 25 years of experience and sets out all the points using clear graphics, charts and tables.
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US$170 £120 €150 NZ$245 AU$230 ¥18700
20% Discount if PDF and PPT purchased together
Published: February 2024
Strategies & Trends in Kids Nutrition 2024
Launching a healthier kids nutrition product is one of riskiest things any company can do. It’s a crowded and challenging market and the failure rate is high. This report takes everything we have learned from our special focus on the kids market since 2004 and helps you to reduce your risk of failure – and maximise your chances of success.
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US$620 £450 €540 NZ$900 AU$850 ¥65000
20% Discount if PDF and PPT purchased together
Published: January 2024
Consumer food & health attitudes 2024
If you want to link your strategy to the most powerful consumer trends, you need to know what consumers are thinking about how and what they eat. Our five-country survey, published each year, tracks long-term changes in consumer beliefs about food, nutrition and health.
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US$380 £320 €380 NZ$610 AU$545 ¥52000
20% Discount if PDF and PPT purchased together
Published: November 2023
10 Key Trends in Food, Nutrition and Health 2024
Aligning your business with what consumers really want is the strongest basis for success. But what consumers want is evolving. Our annual report – now in its 25th year – charts the shifting sands of consumer needs, motivation and fashion.
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US$790 £625 €720 NZ$1300 AU$1200 ¥90000
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Published: March 2023
Seed oils – the next free-from?
After 50 years of being promoted as one of the healthiest choices consumers can make, vegetable oils – the name used to describe the seed oils sunflower, canola and soy – are in trouble. A small but fast-growing percentage of consumers in the US and Europe are trying to avoid them. It’s an emergent free-from, but these free-froms have a habit of growing and becoming important in strategy. This Strategy Briefing explains the consumer and scientific concerns, sets out five steps companies can take, and shows what companies are doing to connect to this emergent consumer need.
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US$170 £120 €150 NZ$245 AU$230 ¥18700
20% Discount if PDF and PPT purchased together
Published: January 2023
Consumer Briefing 2023: From protein to carbs, mood & mind to nutrient density - our annual 5-country survey of food & health beliefs & behaviour
Now in its 10th year, our unique five-country consumer survey is a guide to the long-term changes in consumer beliefs about food, nutrition and health. We have developed over the years a reliable way to explore with people what they’re eating, what they are avoiding and why – and this enables us to track long-term changes to discover what is emergent, what is changing, and what has stalled.
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US$380 £320 €380 NZ$610 AU$545 ¥52000
20% Discount if PDF and PPT purchased together
Published: December 2022
Strategies & Trends in Kids Nutrition 2023
Launching a healthier kids nutrition product is one of riskiest things any company can do. It’s a crowded and challenging market and the failure rate is high. This report takes everything we have learned from our special focus on the kids market since 2004 and helps you to reduce your risk of failure – and maximise your chances of success.
Price (PDF or PPT):
US$620 £450 €540 NZ$900 AU$850 ¥65000
20% Discount if PDF and PPT purchased together
Published: November 2022
10 Key Trends in Food, Nutrition & Health 2023
Understanding which consumer trends will be the most important – and which strategies you can use to create success for your business – is a super-power for food industry executives. This unique report is written to enable you and your colleagues to develop this super-power. This is the only report that tells you not just what the 10 most important long-term trends are, but also what your opportunities and challenges are going to be, and what you can do about them.
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US$780 £600 €680 NZ$1070 AU$1000 ¥85000
20% Discount if PDF and PPT purchased together
Published: September 2022
Failures – and what you can learn from them
Failure is back! As economic challenges bite deeper over the next three-to-five years, a willingness to understand and learn from failures will become a super-power for food industry executives. Even in economic good times, success with a new food product is very rare. In fact, failure is far more common than success, and most products sell on a niche basis with very few ever graduating into the mass market. The smartest people already know that if you study the reasons why food and beverage products fail, then you will learn how to succeed. Unsurprisingly, our failures reports, with their practical guidance on how to avoid the most common mistakes, are massively popular.
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US$380 £320 €380 NZ$610 AU$545 ¥52000
20% Discount if PDF and PPT purchased together
