What foods do consumers choose to boost their mood and sharpen their focus? To improve their digestion? Who’s most interested in avoiding carbs, older or younger consumers? Who's reducing their meat intake – and who is increasing it?

Linking your strategy to the biggest consumer growth trends is a powerful tool. Knowing what consumers are thinking about how and what they eat helps you to refine your thinking and strategy. 

Our five-country survey tracks long-term changes in consumer beliefs about food, nutrition and health. Every year we survey consumers in the USA, the UK, Australia, Spain and Brazil to find out: 

• what they’re eating – and what they’re avoiding eating
• where they look for food & health information
• what are their attitudes to fats, carbs, digestive wellness, mood & mind, meatless meals and more
• how their preferences are changing year-to-year
• how their preferences differ by gender, by age and by country 

This report includes a special focus on younger consumers aged 18-34, and on older consumers aged 55-64. It is based on interviews with 2,511 consumers.

The data is laid out in 127 charts, with brief summaries and explanations. 

Available in PDF and Powerpoint so you can easily incorporate the charts into your own presentations.