It’s here – the most important report you will read this year! We’ve just published the 27th edition of our ever-popular trend report 10 Key Trends in Food, Nutrition and Health.
Focusing on the long-term opportunities, this report pinpoints the 10 most important growth opportunities in food, nutrition and health. And while it may be called 10 Key Trends 2026, it is in fact focused on what’s going to matter for your business not only in 2026, but also for the next five years. The purpose is to help you:
- Be the best-informed that anyone in our industry can be about the most important growth trends in food, nutrition and health.
- Be the best-informed anyone can be about what strategies you can use to create growth for your business with those trends.
Written in an easy and accessible style, lavishly illustrated with charts and graphics, 10 Key Trends sets out:
- Which trends will grow, and why
- How much they will grow and why
- Which are higher risk, which are lower risk
- What strategies you can use to implement each trend in your own business, with mini-case studies illustrating what brands are already doing
This practical "how can you do it" focus is what sets 10 Key Trends apart and reflects our own industry background, our own experience of running and growing businesses and our team's deep and broad knowledge.
