Case Studies

Our case studies focus on brands and products that provide lessons from real challenges and opportunities which you can use to inform business strategy. They are packed with detail including brand portfolio, pricing, and communications and marketing strategy, merchandising and distribution, and come with a check list of key lessons learned.

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Published: January 2020

Bakery: Nairn's

Founded in 1896, Nairn’s has grown to become one of the UK’s biggest free-from brands. The Scottish oatcake company specialises in gluten-free and connects to an impressive nine of our identified key trends and mega trends for 2020.

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Published: February 2020

Bakery: Polarbröd

A family company from a tiny town in the north of Sweden has grown into the third biggest bread company on the Swedish market. With a strong focus on provenance and sustainability, Polarbröd sold nearly $100m worth of bread last year - including ready-to-eat sandwiches with reindeer meat. 

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Published: March 2020

Bakery: Soreen

Sports positioning and permission to indulge are two of the most powerful strategies a food brand can adopt in today’s market - and Soreen has reinvented itself as a thriving brand by adopting both. It had sales growth of 5.4% in 2019 – in a category that grew by only 2% in the same year.

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Published: November 2019

Case study: Anamma

Voted the most impactful Swedish food brand of 2019, Orkla-owned Anamma keeps seeing success as one of the key brands of vegan meat replacements in the Swedish market. Sales reached $12.7m in 2018 and the brand strongly focuses on the potential environmental benefits of choosing plant-based over meat. 

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Published: December 2018

Case study: Ape

After realising that university was not for him, 19 year old Zack Nathan founded Ape in 2014. The brand soon secured listings with many key retailers in the UK, and Ape sold an approximate $1.3 million worth of coconut snacks in 2017.  

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Published: September 2018

Case Study: Arla Keso

Arla launched the first cottage cheese in Sweden in 1958, targeting those looking to lose weight. Today the product has grown to become an appreciated snack for the sports-oriented consumers, and is used as a versatile ingredient in a range of sweet and savoury recipes.  

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Published: January 2019

Case study: Barebells

Sweden's leading brand of protein bars launched in 2016, and made an impressive $8.1 million in its first year on the market. The products are now available in 8 markets across Europe and have become popular among athletes and health-conscious consumers.

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Published: October 2018

Case Study: Barnana

Using his father's recipes for dehydrated bananas, Caue Suplicy has managed to create a $15m+ snacking brand together with friends Matt Clifford and Nik Ingersoll. Barnana is here to eliminate food waste, and to offer a healthy snacks to athletes on the go. 

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Published: October 2017

Case Study: Belvita

By launching their biscuits in the UK in 2011, and the US in 2012, Belvita introduced a new category in these countries. There had not been a tradition of eating biscuits at breakfast time until then.

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Published: April 2019

Case study: Beyond Meat

Formed out of a desire to help stop climate change, Beyond Meat has grown to become a $500m+ brand since launch in 2012. The brand has raised over $145 million, with financial backers ranging from Bill Gates to Tyson Foods, and filed for an IPO in November 2018. 

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