Food brands feel their way forward with the creatine consumer Gen Z and Millennials fuel the rise of the Mood & Mind market Bel buys into kids brain brand Leading edge kids brand embraces bone broth and probiotics No chocolate snack for a “chill vibe” Cottage cheese reinvented for “modern protein era” Animal-free dairy proteins: disconnection from food culture puts a lid on the technology Yakult splashes into plant-based beverages in Europe When juice meets GLP-1 Can Danone compete with Huel and Athletic Greens?