Connecting to the key trends: More is more!

Focusing on one benefit is no longer enough to drive growth. Brands need to connect to more than one consumer need, and we are shown time and again that the most successful brands are those that connect to multiple growth trends. Learn more in our latest video:











Recent blogs
Danone launches "unique" product line to tackle the UK's vitamin D deficiency TikTok triumph for tinned fish Dairy campaign aims to advance the “real” versus “fake” argument "Crazy" TikTok campaign aims to increase wholegrain consumption Chocolate with caffeine for a familiar energy boost Hyped energy drink is a prime example of the power of social media Vegan labelling a turn-off for consumers? Cheese shows potential to deliver a new appeal for flexitarians Connecting to the key trends: More is more! Ukrainian buckwheat milk for mood & mind