Chocolate with caffeine for a familiar energy boost

Caffeinated chocolate, anyone? We have to admit we were tempted when spotting this in the airport when heading out on a business trip early in the morning a few weeks ago. However, the price, £1.29 ($1.65) for 14g of product, put us off and we opted for a cup of coffee instead.

Source claims to offer the UK’s first caffeinated chocolate, with each 14g bar delivering 50mg of caffeine. With one oat-based and one regular option, the brand appeals to vegan and flexitarian consumers looking for a tasty energy boost to “feed your focus” and “conquer fatigue”.

By combining chocolate, a ‘real food’ that is well-known for boosting mood, and caffeine, whose effects consumers are very familiar with, Source ticks many boxes. It has created a tasty product that is easy for consumers to accept and that allows them to ‘feel the benefit’, and that is one of the most important parts of any mood & mind strategy.

Recent blogs
Plant-based giant rewards meat eaters Matcha: Making the old new again Arla lactose-free+ offers consumers to "live life to the fullest" Future protein stumbles over “disgust factor” Obesity-fighting Americans make Denmark great again Digestive wellness diversifies with activated chips Many factors are working in dairy protein's favour Concentrated oat milk the future of dairy alternatives? Danish start-up attempts to bridge the gap between cheese and plants EIT report confirms “widespread confusion” about ultra-processed food