Prebiotic protein ice cream encourages women to rethink indulgence Connecting to the key trends: More is more! The rebirth of fat has only just begun Big, bold claims headline the launch of "the first and only longevity bar" GLP-1: How to turn a threat into an opportunity Could a local herb be a solution to the matcha shortage? Culture, habits and negative perceptions hinder adoption of plant-based substitutes Cheese meets coffee in protected traditional food New brand brings "protein quality" message to ice cream Orka: Ice cream in a protein bar format