In its first new multinational brand launch since the launch of Foodie 2023, family-owned German dairy giant Ehrmann has brought out a new range of functional dairy drinks that are intended to compete with established brands like Danone Actimel and Yakult.
The Daily Fit brand offers a range of 95ml yoghurt drinks in five flavours, each carrying the promise of a specific health benefit:
- Classic – for digestion thanks to its content of fibre and calcium.
- Strawberry – for immunity, thanks to its content of vitamin B12, vitamin D, vitamin C and zinc.
- Multifruit – promoted for concentration thanks to pantothenic acid and guarana, said to be a natural source of caffeine.
- Pomegranate – for skin & hair thanks to its content of collagen, vitamin B7 and zinc.
- Strawberry & banana – promoted for bone and muscle health thanks to magnesium, vitamin D and calcium.
In addition to the above benefits, all SKUs are lactose-free, high in protein (one 95ml serving provides 3-4 grams of protein) and contain L. Casei cultures. The Digestion and the Immunity SKUs also contain kefir. The remaining products are based on yoghurt.
Consumers are advised to have one bottle of Daily Fit every. One pack of 6x95ml bottles retails at €3.49 ($3.62) in Germany, a 23% premium over Danone Actimel but 30% cheaper than Yakult.
After a successful launch in Germany last summer, Daily Fit was brought to Poland, Sweden, Finland, Slovakia, Czech Republic and Hungary at the start of 2025. Not all SKUs are available in all markets. Only Germany has the full portfolio while in Czech Republic, Poland and Slovakia, only the Digestion and the Immunity SKUs are available. In Sweden and Finland, all except the Bone & Muscle SKU can be found.
The products are clearly aimed at the mass market, with the main tagline being “Daily Fit supports you during your everyday adventures – big and small. With a bottle of Daily Fit, each day becomes a healthy pleasure.”
The Muscle & Bone product is aimed at older consumers while the Digestion SKU and the Skin & Hair SKU targets young women and the Concentration SKU features a young male professional.
Ehrmann also highlights that all SKUs are lactose free “so that everyone can enjoy them without worry”.
