Catalina Crunch: proof that multiple benefits on one product now works much better than in the past

Whether a brand should focus on a single benefit or multiple benefits is a question that marketers often wrestle with. In the past, a single-benefit focus was the way to go. But in today's fragmented market, it looks as if you need to deliver multiple benefits to meet consumers' expectations.

In this video we look how this strategy was executed for a fast-growth cereal brand that's doing $1 million a month, just in online sales.

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