Hybrid strategy – harnessing the health halo of plants

We are standing at Day 1 of a new growth opportunity. Hybrid foods, which blend plants (mostly vegetables) with another food such as dairy, meat, bread and bakery, offer innovation opportunities in most categories. They’re a creative way to connect to the plants trend, appeal widely to consumers, and often earn premium prices.

Our new 17-page strategy briefing details the opportunity in five categories – snacking, bakery, breakfast cereals, meat and dairy. It looks at how brands are successfully adopting a hybrid strategy to create new segments in existing categories.

Get your copy here: https://www.new-nutrition.com/nnbReport/display/159

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