Hybrid strategy – harnessing the health halo of plants
Wed, Jan 29, 2020
We are standing at Day 1 of a new growth opportunity. Hybrid foods, which blend plants (mostly vegetables) with another food such as dairy, meat, bread and bakery, offer innovation opportunities in most categories. They’re a creative way to connect to the plants trend, appeal widely to consumers, and often earn premium prices.
Our new 17-page strategy briefing details the opportunity in five categories – snacking, bakery, breakfast cereals, meat and dairy. It looks at how brands are successfully adopting a hybrid strategy to create new segments in existing categories.
Get your copy here: https://www.new-nutrition.com/nnbReport/display/159
Recent blogs
Many factors are working in dairy protein's favour
Concentrated oat milk the future of dairy alternatives?
Danish start-up attempts to bridge the gap between cheese and plants
EIT report confirms “widespread confusion” about ultra-processed food
Challenger brands signposting the future for bigger food producers?
Foods for healthy aging: the growth opportunity for the next 20 years
Unilever aims to change the narrative from "picky" to "supertaster"
Heatmap shows plant milks cooling while dairy heats up
The world’s first wrapper-free snack bar faces hygiene hurdles
Personalised nutrition company teams up with major UK retailer
