Consumers' views about what is - or is not - healthy are becoming more fragmented every day, in response to the surging tide of information available online and the proliferation of choice in the supermarket.

In this video we show how this affects consumer opinion about digestive wellness. What foods do consumers deem good/bad for digestion? The answer is surprisingly complicated! 

To find out more, download our 10 Key Trends 2020 report here: https://www.new-nutrition.com/keytrend?id=135

Source: New Nutrition Business Consumer Survey of 3 European countries