Snacking is central to the strategy of ambitious and creative companies, with explosive growth in the number of new snacks launched between 2010 and 2017: 125% in Europe and 47% in North America.

But this huge growth means that healthy snacking is now an intensely competitive and crowded space, according to a new report from New Nutrition Business, Strategies in Healthy Snacking. “Companies have to work even harder to create a product that brings a real point of difference for the consumer,” says Julian Mellentin, author of the report.