September 2015
Next Big Opportunity in Snacking
PDF: 47 Pages (11MB)

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Five steps to success in seaweed

Seaweed is a rare example of an opportunity "to get in at Day One of a new growth market" for snacks. Launches of seaweed snack products are proliferating in North America and Europe. In the US, sales of seaweed snacks already outstrip those of kale. Seaweed is a naturally-healthy plant-based ingredient, with a range of natural nutritional advantages and impeccable “sustainability” credentials. These features are gaining it growing media coverage, and the attention of health-conscious consumers who are looking for an interesting new snack.

“Seaweed is a naturally-healthy plant-based ingredient, with a range of natural nutritional advantages and impeccable “sustainability” credentials.”

About this report

If you want to successfully innovate in snacking, this 47-page report shows you how. It sets out five steps to best position, market, price and distribute seaweed snacks. The report provides practical insights for companies large or small aiming to create a successful seaweed snack brand. Snapshots of key brands in the US and Europe provide real-world examples of products, marketing and communications for seaweed snacks.