Contents

Key Trend 1: Naturally Functional 
Key Trend 2: Dairy 2.0        
Key Trend 3: Protein           
Key Trend 4: Digestive health        
Key Trend 5: Weight wellness        
Key Trend 6: Snacking        
Key Trend 7: Slow energy   
Key Trend 8: Sugar  
Key Trend 9: Permission to indulge          
Key Trend 10: Free-from    
Key Trend 11: Seniors         
Key Trend 12: Kids’ nutrition        
Key Trend 13: Immunity    
Key Trend 14: Bones & Movement

Case Study 1: Focus on clean label and natural nutrition sends sales soaring for Daisy dairy brand            
Case Study 2: First Milk takes Quark from Scandinavia to the UK          
Case Study 3: Fonterra shows high protein dairy can become a basis for new types of dairy snacks           
Case Study 4: Activia – the world’s most successful dairy digestive health brand       
Case Study 5: Quaker blends oats with dairy and reinvents a traditional food as healthy snack       
Case Study 6: Danone targets mass market with high-protein snack yoghurt  
Case Study 7: Alpura tests dairy’s role in diabetes prevention   
Case Study 8: OSO takes an entrepreneurial approach to dairy + grains slow energy            
Case Study 9: Emmi uses lactose-free technology to achieve sugar reduction  
Case Study 10: TruMoo - permission to indulge gives chocolate milk new life 
Case Study 11: Mengnui’s milk for the healthy over-50s            
Case Study 12: Fonterra Calciyum in Malaysia, Australia, New Zealand 
Case Study 13: Danone Actimel – the world’s biggest immunity brand            
Case Study 14: Fonterra Anlene measures the bone-health benefit     
Case Study 15: Danone Densia educates consumers about bone health benefits

List of charts, tables

Chart 1: Dairy trends and the nutritional product life cycle       
Chart 2: Lifeway Foods sales growth 2005-2012 
Chart 3: Changes in body weight during Diogenes study            
Chart 4: Activia sales 2001-2012   
Chart 5: Decline and fall of a weight management mega-brand            
Chart 6: The unstoppable decline of SlimFast       
Chart 7: Global need for breakfast on-the-go        
Chart 8: Quaker sales surge on introduction of convenient oats product 
Chart 9: Oat + dairy snacks earn super-premium prices 
Chart 10: Price comparison for Danio        
Chart 11: Correct market positioning is essential 
Chart 12: TruMoo may be the most successful kids dairy brand ever launched          
Chart 13: Where the lactose-free opportunity sits on the nutritional products lifecycle         
Chart 14: Demographics of Europe mean in future food & health market = senior nutrition            
Chart 15: Ageing populations are here now – even in Asia-Pacific         
Chart 16: Where the seniors opportunity sits on the nutritional products lifecycle
Chart 17: Actimel’s sales growth 1994-2012 (not at retail prices)

Table 1: Ingredients list for OSO Raspberry          
Table 2: TruMoo nutrition facts panel   
Table 3: Top-5 health concerns for children