Report Detail

November 2019

2020 Key Trend 1: Digestive Wellness

PDF: 41 pages

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A product that makes a tangible difference to consumers’ digestive health – whether that’s because it’s free-from or because it offers a digestive boost – has a huge advantage. With eight strategies, including several emergent opportunities, it’s still the strongest consumer trend.

Introduction
Mega Trend 1: Snackification at the heart of strategy
Mega Trend 2: Naturally Functional
Mega Trend 3: Fragmentation
Mega Trend 4: Sustainability
Key Trend 1: Digestive Wellness
Summary
Category opportunities
8 strategies for Digestive Wellness
Strategy 1: Gluten- and grain-free
Strategy 2: Probiotics & fermentation
Strategy 3: Prebiotics & fibre
Strategy 4: Plant-based dairy alternatives
Strategy 5: Lactose-free
Strategy 6: Embrace the emerging goat
Strategy 7: A2
Strategy 8: FODMAP diet – the stars are well-aligned

Contents