Report Detail

November 2019

2020 Key Trend 3: Plant-based

PDF: 33 pages

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Consumers of all ages can’t get enough of plants, especially now that brands are offering them in ever-more-convenient forms. But it’s not about people avoiding meat – something anyone launching a meat alternative should bear in mind. And while plant-based dairy alternatives is one of six possible strategies in this trend, it too is fraught with risk.

Introduction
Mega Trend 1: Snackification at the heart of strategy
Mega Trend 2: Naturally Functional
Mega Trend 3: Fragmentation
Mega Trend 4: Sustainability
Key Trend 3: Plant-based
Summary
Category opportunities
Consumer motivations – it’s not all about avoiding meat
Where are the growth opportunities?
Strategy 1: Plants as heroes
Strategy 2: Plants blended with “good” carbs
Strategy 3: ‘Real vegetables’ replace starchy carbs
Strategy 4: Plants blended with meat
Strategy 5: Plant-based meat alternatives
Strategy 6: Plant-based dairy alternatives

Contents