November 2019
2020 Key Trend 5: Protein
PDF: 34 pages
Price (PDF):
US$240 £185 €220 NZ$375 AU$355 ¥25800
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The macronutrient that can do no wrong in consumers’ eyes, protein has a halo of health and naturalness – and getting more of it is a priority for many people. Creative NPD in four areas is keeping consumer interest and demand high.
