November 2019
2020 Key Trend 7: Meat reimagined
PDF: 31 pages

Price (PDF): US$240 £185 €220 NZ$375 AU$355 ¥25800
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Meat has taken a beating from plant-based in recent years, but companies are waking up to the threat – and perceiving the potential for a good news story around this most traditional of foods. With five strategies companies can follow, the opportunity lies in “better” meat, raised and processed sustainably, delivered in new and more convenient formats.