November 2019
2020 Key Trend 8: Provenance & Authenticity
PDF: 28 pages

Price (PDF): US$240 £185 €220 NZ$375 AU$355 ¥25800
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People want “somewhere” more than they want “anywhere” – and demand is rising for products that connect to heritage and place. It’s an opportunity for big and small companies alike, with four strategies companies can follow.