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Food companies everywhere are wondering what Covid-19 will mean for levels of demand and for consumption patterns.
From Australia to America, Portugal to Scotland, companies have been contacting us to ask what they should be thinking about, what are the lasting changes are that being wrought by Covid-19, and what they might mean for their NPD and innovation strategy.
So we have assembled this report to help companies large and small to think through the next 12-18 months.
The purpose of this report is not to tell you what is going to happen or what you must do – no one can know. Its purpose is to:
- set out what the most likely impacts on strategy will be
- enable you to think in a structured way about what might change for your business,
and how your strategy should evolve to respond to the changes.
And because nothing is certain, we’ve expressed the 20 strategy points as a series of questions to consider, not as bold assertions.
We discuss the 12 most important of these in depth, including a "what does this mean for business" summary.