Report Detail

June 2017

How to succeed with natural energy

Powerpoint: 81 slides

Price (PPT): US$650 £450 €525 NZ$890 AU$825 ¥69000
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Energy as a key benefit has proven its strength and some of the most successful brands have connected to it. It is a trend that will endure as it connects to consumer needs. However, so far few brands have found the formula for success.

In this report we identify the five factors of success for natural energy that any product developer can apply and use, illustrated by eight detailed case studies of ingredients and brands.

The consumer for natural energy
Five factors of success in natural energy
Case studies
1. Dates offer sweet natural energy benefits
2. Nut butters: indulgent natural energy
3. Belvita Breakfast biscuits reshape breakfast with 'steady energy'
4. Clif Bar: harnessing natural energy
5. Soreen: from regional speciality to cult sports snack
6. Bounce Balls build on protein energy benefits
7. Deliciously Ella energy balls: all-natural and free-from
8. Roobar: organic and raw energy
List of charts, tables
1. Chart 1: Number of online articles discussing 'energy' and specific fruit and vegetables
2. Chart 2: Number of online articles discussing 'energy' and specific foods/beverages
3. Chart 3: Number of online articles discussing 'energy' and foods/beverages
4. Chart 4: Natural energy brands on the product lifecycle
5. Chart 5: Dates are increasingly used as an ingredient
6. Chart 6: Natural Delights price comparison
7. Chart 7: Pip & Nut's convenient on-the-go sachets earn a premium price
8. Chart 8: Belvita price comparison
9. Chart 9: Clif Bar financial performance
10. Chart 10: Clif Bar price comparison
11. Chart 11: Soreen sales rise despite premium price
12. Chart 12: Bounce Balls price comparison
13. Chart 13: Deliciously Ella price comparison
14. Chart 14: Roobar price comparison
1. Table 1: How the brands in our case studies measure up against the five factors
2. Table 2: Foods that science says are natural energy sources

Contents