June 2017
How to succeed with natural energy
Powerpoint: 81 slides

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Energy as a key benefit has proven its strength and some of the most successful brands have connected to it. It is a trend that will endure as it connects to consumer needs. However, so far few brands have found the formula for success.

In this report we identify the five factors of success for natural energy that any product developer can apply and use, illustrated by eight detailed case studies of ingredients and brands.