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Our annual 10 Key Trends report is the food and beverage industry’s most-used guide to strategy in food, nutrition and health, published each year since 1996. Halfway through each year, we provide a detailed 200-slide Powerpoint update that reflects the latest key developments and features 15 case studies.
About this report
The significant developments in our latest 2011 update include:
The concept of “naturality” – how to create and market foods that have a health benefit that’s natural and intrinsic – has come to dominate every company’s agenda.
Classically, energy drinks have been Red Bull-style products for the 18- to 25-year-old male. The massive untapped market for energy drinks that have better “natural” credentials has taken a huge step forward in the first half of this year with new launches from Nestlé and Campbell’s V8.
Connected to the trend for “naturalness”, there has been a surge of industry interest in products based on fruits and vegetables. The massive success of brands such as Nature Addicts fruit snacks in Europe and Campbell’s V-Fusion fruit and vegetable drinks in the US show just what can be achieved.
The seniors market is recognized as being the key driver of the health trend. Consumers aged 50+ are over-represented among the buyers of brands with health benefits. The seniors market encompasses a wide array of health benefits and finding ways to succeed in seniors now tops the agenda of every major food and beverage company.
It has become clear that in areas such as weight management, diabetes, sports nutrition and senior nutrition simply offering a product is not enough. Successful brands are also ones that provide a service.
Includes charts, tables and colour illustrations of products and marketing material.