Report Detail

December 2010

10 Key Trends in Food, Nutrition & Health 2011

PDF: 60 Pages Powerpoint: 300 Slides

Price (PDF or PPT): US$530 £320 €400 NZ$630 AU$570 ¥550000
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This is the food and beverage industry's most important guide to the business trends in nutrition and health. Companies all over the world already use our trends analysis to inform their innovation, R&D and marketing strategies. Whether you are in ingredient supply or consumer foods and beverages, our annual forecast 10 Key Trends provides unrivalled practical insights. Each trend analysis in this report gives a concise bullet-point summary of the trend and of the key factors we believe can contribute to enduring success.

About this report

This is the food and beverage industry’s most important guide to the business trends in nutrition and health. Companies all over the world already use our trends analysis to inform their innovation, R&D and marketing strategies. Whether you are in ingredient supply or consumer foods and beverages, our annual forecast 10 Key Trends provides unrivalled practical insights.

10 Key Trends provides you with broad and deep insights – all backed with supermarket sales data and our trademark to-the-point
opinions.

Each trend analysis in this report gives a concise bullet-point summary of the trend and of the key factors we believe can contribute to enduring success.

Mellentin’s 10 Key Trends for 2011 are:
• Digestive health – the biggest growth opportunity
• Energy – a wealth of new opportunities?
• Feel the benefit – the most powerful marketing message
• Fruit – the future of food and health
• Weight management
• Naturally healthy and ultra-convenient
• Packaging and premiumisation
• Antioxidants – popular but future uncertain?
• Immunity’s regulatory and marketing speed bumps
• Bones and movement

The report also includes 8 Micro-Trends. These are:
• Protein
• The reinvention of dairy
• The rise of vitamin D
• Ageing population, good science lift cholesterol-lowering
• The kids market – where natural and convenient beat fortification
• Probiotics’ new niches
• Stress, relaxation and sleep
• Omega 3 needs better technology to achieve break-out

Reasons to buy:
• Each trend summarized in bullet-points in a Summary box (so you don’t have to read all the words) as well as a bullet-point summary of the Success Factors for products following each trend.
• We show how brands around the world are already profiting from the trends
• Independent and opinionated
• We focus on long-term trends with real growth potential, not fads
• Based on 450-500 plus interviews with industry executives
• Supported by supermarket sales data
• Illustrated with a wealth of colour product images and data charts
• 20 years of experience to guide you through the years ahead
• A very affordable price which is why hundreds of companies large and small, in over 40 countries, buy 10 Key Trends every year

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