Contents

1. How do we identify the Key Trends?
2. Summary
3. The 10 Key Trends
Key Trend 1 Snackification
Key Trend 2 Fat/sugar
Key Trend 3 Cheese
Key Trend 4 Protein
Key Trend 5 Digestive Wellness
Key Trend 6 Dairy-free
Key Trend 7 Permission to Indulge
Key Trend 8 Premiumisation
Key Trend 9 Digital Revolution
Key Trend 10 Hello Savory

Case Study 1: Moon Cheese - a snacking strategy to create a new category for long shelf-life cheese
Case Study 2: Lala drinking yoghurt aims to expand Americans? healthy snacking repertoire
Case Study 3: Noosa shows how successful full-fat yoghurt can be
Case Study 4: Annie?s converts parents to the benefits of full-fat yoghurt
Case Study 5: Sargento Balanced Breaks - Cheese reinvented as a naturally healthy whole food snack
Case Study 6: Good Culture leverages the protein benefits of cottage cheese
Case study 7: L-Men - connecting to protein can be a successful strategy for niches in Asia
Case Study 8: Premium pricing no barrier to success for P3 Portable Protein Pack
Case Study 9: A2 Milk - a digestive wellness business
Case Study 10: Ades soy milk and juice in Brazil
Case study 11: Coconut Collaborative takes the non-dairy challenge to yoghurt to the next level
Case Study 12: Ben & Jerry?s enters the non-dairy ice-cream market
Case Study 13: The Collective: permissible indulgence + good marketing
Case Study 14: Yasso frozen Greek yogurt desserts ?a little bit of indulgence?
Case Study 15: Souvenaid, a medicalised dairy drink profiting from an e-commerce focus
Case Study 16: A Spanish dairy combines sport milk with mobile app
Case Study 17: Vigor introduces Brazil to savory Greek yogurt
Case Study 18: Chobani - a mass-market brand introduces savory yoghurts
Case Study 19: Chaat ? a start-up in savory yoghurt snacks with global flavours
Case Study 20: Sohha savory yogurts bring Mediterranean flavours to dairy snacking

List of charts, tables

Chart 1: We test the trends on 8 key parameters
Chart 2: Where the dairy trends sit on the product lifecycle
Chart 3: Successful brands connect to several key trends
Chart 4: Snacking transforms commodities into a value-added, high-margin business
Chart 5: Dairy pioneered single-serve convenience 25 years ago
Chart 6: Cheese is the next big snacking opportunity
Chart 7: Lala competitively priced to drive growth
Chart 8: Fat and sugar content of yoghurt brands, UK
Chart 9: Sugar vs fat content (g/100g) in yogurt, US
Chart 10: Fat and sugar content of yoghurt brands, the Netherlands
Chart 11: Noosa?s super-premium pricing no barrier to success
Chart 12: Annie?s price comparison
Chart 13: There is growth potential for cheese in many countries
Chart 14: Cheese to catch up with yoghurt
Chart 15: Premium pricing strategy has not hindered growth
Chart 16: Good Culture is premium-priced
Chart 17: Oscar Mayer P3 price comparison
Chart 18: The upward march of A2 Milk
Chart 19: Dairy alternative market size and growth rate
Chart 20: Where is non-dairy most popular?
Chart 21: Dairy giant Danone commits to growing the non-dairy market
Chart 22: Dairy giant Danone commits to growing the embryonic non-dairy yoghurt and desserts markets
Chart 23: Coconut Collaborative is premium priced
Chart 25: Ben & Jerry?s non dairy ice cream price comparison
Chart 26: Super-premium pricing is no barrier to success
Chart 27: Premium-priced niches growing as low-cost ?volume market? falls
Chart 28: ?Niches? set to become 30% of the market by 2020
Chart 29: Digital Revolution drivers
Chart 30: Chobani savoury yogurts are premium priced
Chart 31: Chaat savory yogurts are premium-priced