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How do you successfully create, price, position and market weight management brands? How do you market weight management ingredients when there are over 40 different suppliers fighting for space in this embryonic market? This report provides answers to these questions, taken from real case studies of success and failure.
About this report
How do you successfully create, price, position and market weight management brands? How do you market weight management ingredients when there are over 40 different suppliers fighting for space in this embryonic market?
This report provides answers to these questions. It is written for anyone trying to develop an effective strategy in this challenging and fast-changing area. It outlines the elements for success both for weight management brands and for ingredient suppliers.
The report begins with a concise 40-page analysis setting out:
- Key trends
- Which brand strategies are most effective and why
- Which ingredient strategies are most effective and why
The analysis is supported by 10 detailed brand and ingredient case studies, which show:
- success factors, and common causes of failure
- how to extend an existing brand
- how to create a successful new brand
- how to revive an old brand
- how an old brand leveraged an intrinsic weight management benefit
The report covers:
- 25 ingredients
- Satiety, calorie-burning and fat-burning
- The dairy, water, juice and gum categories
