This report provides a snapshot of consumer's beliefs and attitudes about food, diet and nutrition.

We interviewed more than 2,000 consumers, of whom 50% live in the UK and 50% live in the US, Australia or Spain.

The focus of this report is on UK consumers, but any significant differences with other markets will be pointed out.

We selected 4 key trends in the food, health and nutrition world on which we gathered consumers' feedback and insights:
1)    Personalisation & Fragmentation
2)    Sugar
3)    Good Carbs Bad Carbs
4)    Snackification

You can learn more about these four trends and others in 10 Key Trends 2018.