Contents

Summary
1. Snacking – the most powerful trend?
2. Snacking is at the heart of strategy
3. The 10 elements of successful snacking strategy
3.1 Reinvent and re-position
3.2 No limits on new product development
3.3 Look to the niches; successful snack brands will be smaller
3.4 Target the right consumers
3.5 Connect to the key growth trends
3.6 Give consumers permission to indulge
3.7 Be unashamedly premium
3.8 Get your product on the right shelf
3.9 Sample, sample, sample
3.10 Have patience – and realistic expectations
4. Case Studies
Case Study 1: Fruut – crunch time for dried fruit brand
Case Study 2: Barnana – sports inspires fast-growing fruit snack
Case Study 3: Farm & Oven – doing hidden vegetables right
Case Study 4: GLK snackifies vegetables.
Case Study 5: Love Beets reinvents inconvenient vegetable as a snack
Case Study 6: Yumbutter reinvents nut butter category
Case Study 7: RXBar succeeds with simple protein snack
Case Study 8: Biena reworks an Indian treat for Americans
Case Study 9: Chef’s Cut redefines jerky with a premium product
Case Study 10: Just Crack an Egg – where breakfast meets snacking
Case Study 11: Hormel puts healthy snacking at the heart of strategy
Case Study 12: Suzie’s Good Fats – a bold snack bar idea
Case Study 13: Mr Lees – reinventing the pot noodle
Case Study 14: Design and taste help to focus Nourish range
Case Study 15: 9NINE BAR makes seeds convenient

Tables
Table 1: Nutrition snapshot, Fruut Apple
Table 2: Nutrition snapshot, Barnana Apple, Cinnamon and...
Table 3: Nutrition snapshot, Beet Dark Chocolate
Table 4: Nutrition snapshot, Dilly Bites
Table 5: Nutrition snapshot, Yumbutter Protein + Probiotic Cultures
Table 6: Nutrition snapshot, RXbar Peanut Butter Chocolate
Table 7: Nutrition snapshot, Biena Milk Chocolate Chickpeas
Table 8: Nutrition snapshot, Chef’s Cut Chipotle Cracked Pepper
Table 9: Nutrition snapshot, Just Crack an Egg Ultimate Scramble
Table 10: Nutrition snapshot, Suzie’s Good Fats Peanut Butter Chocolatey
Table 11: Nutrition snapshot, Mr Lee’s Hong Kong Street Beef
Table 12: Nutrition snapshot, Nourish Chocolate Banana Granola Bite
Table 13: Nutrition snapshot, Double Cocoa & Coconut 9 Seed Bomb
Table 14: Nutrition snapshot, Breakfast Apricot & Strawberry 9 Bar

Charts
Chart 1: The Food and Health Product Life-Cycle Model
Chart 2: Premiumisation is normal in snacking
Chart 3: Price comparison, Fruut (€)
Chart 4: Price comparison, Barnana Bites
Chart 5: Price comparison, Farm & Oven cookies ($)
Chart 6: Price comparison, Love Beets ($)
Chart 7: Price comparison, Yumbutter ($)
Chart 8: Price comparison, RXBar ($)
Chart 9: Price comparison, Biena Chickpea Snacks ($)
Chart 10: Price comparison, Chef’s Cut ($)
Chart 11: Price comparison, Mr Lee’s Noodles (£)
Chart 12: Price comparison, Nourish in the US ($)

Boxes
Box 1: Fragmentation drives snacking opportunities
Box 2: Where are the opportunities in snacking?
Box 3: Pip & Nut – repositioning peanut butter with single-serve packs
Box 4: 10 Key Trends in Food, Nutrition & Health 2018
Box 5: Oreo Thins healthier than regular Oreos?
Box 6: Four strategies for dealing with the sugar question
Box 7: The mini meal – an NPD opportunity that’s premium priced
Box 8: Marketing messages pitch Fruut as an alternative to salty snacks
Box 9: Fruut communications and sampling
Box 10: Strange new food or ingredient? Tell consumers how to use it