Our case studies focus on brands and products that provide lessons from real challenges and opportunities which you can use to inform business strategy. They are packed with detail including brand portfolio, pricing, and communications and marketing strategy, merchandising and distribution, and come with a check list of key lessons learned.
Published: February 2023
Case study: Kourellas
Kourellas encourages its customers to “eat like a Greek” with its wide range of full-fat dairy products made from sheep, goat or cow’s milk. The small family brand was recently acquired by DELTA, a leader in the Greek dairy sector.
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Published: August 2024
Case study: La Mémère
This French ice cream brand, launched by a French politician in 2020, has essentially created a new economic system with its unique business model that focuses on an ultra-short product & distribution chain.
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Published: December 2018
Case study: Labnosh
Taking inspiration from US-based Soylent, university friends James Park and Yun Sei-Yeoung founded Labnosh in Seoul in 2014. Labnosh targets Millennials with their "futuristic food alternative" and managed to grow their sales by over 300% in 2016-2017.
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Published: October 2020
Case study: Laird Superfood
This direct-to-consumer brand offers anything from plant-based creamers to functional mushroom powders and have had a CAGR of 185% since 2017. The company recently received a $10-million investment from Danone Group.
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Published: October 2023
Case study: Laird Superfood (2023 update)
This maker of functional plant-based creamers and coffee saw impressive growth in its first seven years on the market, but has now stalled. Laird Superfood illustrates the value of a personal brand, and the vulnerability of basing your value proposition on ingredients.
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Published: September 2024
Case study: Latitude 65
Latitude 65 has managed to carve out a space in the intensely competitive Swedish energy drinks market. Its focus on provenance and taste has resulted in impressive growth seen to both revenue and profit.
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Published: February 2021
Case study: Letti A2
Brazil's first A2 dairy brand launched in 2018 and has come far thanks to a marketing strategy that focuses on provenance, freshness and digestive wellness.
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Published: July 2022
Case study: Life Cuisine
Personalisation is an infamously tricky space to succeed in. Nestlé-owned Life Cuisine took a new approach to this challenge by acknowledging that consumer behaviours and preferences are becoming fragmented, and it's helped them achieve sales of over $70m.
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Published: October 2024
Case study: Lifeway
Lifeway is the brand that created the kefir category in US in the late 1980s. It maintains a market share of around 80% today and is currently reviewing an offer from Danone to buy the business for $283m.
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Published: February 2022
Case study: Lifeway
Lifeway created the kefir category in US in the late 1980s. The brand struggled as the kefir market reached its natural ceiling in the late 2010s but a pivot in messaging strategy has turned the company around, resulting in 15% growth in 2021.
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