Our case studies focus on brands and products that provide lessons from real challenges and opportunities which you can use to inform business strategy. They are packed with detail including brand portfolio, pricing, and communications and marketing strategy, merchandising and distribution, and come with a check list of key lessons learned.
Published: December 2018
Case study: Hippeas
Hippeas has been quoted as being one of the fastest growing natural snacking brands in the world. The brand's founder, Livio Bisterzo, was inspired by the trend for plant-based and nutrient-dense snacking and Hippeas has grown to become a $30m+ brand in two years.
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Published: July 2018
Case Study: Huel
Now updated with new market data: Huel is a UK based brand which offers a complete nutrition meal alternative - the brand name is a shortened form of "human fuel"
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Published: May 2025
Case study: Huel
This meal replacement drinks company has grown impressively every year since launch and surpassed £200m for the first time in 2024. It is proof that despite most consumers saying that they want ‘clean’ products, in many cases the benefits matter more than the ingredient list.
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Published: August 2021
Case study: Iswari
This Portuguese powder brand is an example of how growth and expansion is possible without going into mass retailers. It is also a good example of a social media marketing strategy done well.
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Published: September 2023
Case study: John West
The market leader in the British tinned fish market has shown many signs of clever innovation in its attempts to reinvent an uneventful staple category as a modern health food.
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Published: February 2025
Case study: Justin's
The first brand to offer nut butter in on-the-go squeeze packs, Justin’s has this product concept to thank for much of its success. It is a good reminder that taking an established food and turning it into a snack is one of the most successful strategies.
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Published: August 2018
Case Study: Kelda Go Soup
A traditional Arla-owned soup brand that started in 1992 has taken the step into the snacking market. With cold, drinkable soups Kelda is offering Swedish consumers a new and convenient way to consume vegetables on the go.
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Published: April 2023
Case study: Kevin's Natural Foods
This ready meal brand connects to a number of important growth trends and addresses a wide range of personalised food preferences – paleo, keto, free-from dairy, gluten, soy and refined sugars. It recorded sales of $140m in 2022, up 40% from 2021.
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Published: August 2024
Case study: Kevin's Natural Foods
This ready meal brand connects to a number of important growth trends and addresses a wide range of personalised food preferences. The brand made it onto Circana’s list of the 10 most successful product launches in the US in 2023, with sales of $82.3m for that product alone.
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Published: November 2017
Case Study: KIND
First launched back in 2004 by Daniel Lubetzsky, KIND describe themselves as a 'not-only-for-profit’ company, aiming to "connect people and build more empathetic communities through social and philanthropic initiatives". Their proposition is to be "Kind to your body, your taste buds and the world."
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