Our case studies focus on brands and products that provide lessons from real challenges and opportunities which you can use to inform business strategy. They are packed with detail including brand portfolio, pricing, and communications and marketing strategy, merchandising and distribution, and come with a check list of key lessons learned.
Published: October 2020
Case study: Laird Superfood
This direct-to-consumer brand offers anything from plant-based creamers to functional mushroom powders and have had a CAGR of 185% since 2017. The company recently received a $10-million investment from Danone Group.
Download powerpoint
Published: October 2023
Case study: Laird Superfood (2023 update)
This maker of functional plant-based creamers and coffee saw impressive growth in its first seven years on the market, but has now stalled. Laird Superfood illustrates the value of a personal brand, and the vulnerability of basing your value proposition on ingredients.
Download powerpoint
Published: September 2024
Case study: Latitude 65
Latitude 65 has managed to carve out a space in the intensely competitive Swedish energy drinks market. Its focus on provenance and taste has resulted in impressive growth seen to both revenue and profit.
Download powerpoint
Published: February 2021
Case study: Letti A2
Brazil's first A2 dairy brand launched in 2018 and has come far thanks to a marketing strategy that focuses on provenance, freshness and digestive wellness.
Download powerpoint
Published: July 2022
Case study: Life Cuisine
Personalisation is an infamously tricky space to succeed in. Nestlé-owned Life Cuisine took a new approach to this challenge by acknowledging that consumer behaviours and preferences are becoming fragmented, and it's helped them achieve sales of over $70m.
Download powerpoint
Published: October 2024
Case study: Lifeway
Lifeway is the brand that created the kefir category in US in the late 1980s. It maintains a market share of around 80% today and is currently reviewing an offer from Danone to buy the business for $283m.
Download powerpoint
Published: February 2022
Case study: Lifeway
Lifeway created the kefir category in US in the late 1980s. The brand struggled as the kefir market reached its natural ceiling in the late 2010s but a pivot in messaging strategy has turned the company around, resulting in 15% growth in 2021.
Download powerpoint
Published: February 2021
Case study: Lily's Sweets
Lily's Sweets is the fastest growing brand in the sugar-free chocolate category in the US and is a great example of how far striking packaging can get you.
Download powerpoint
Published: March 2021
Case study: Linas Matkasse
This meal kit pioneer launched in 2008 and acted as a role model for industry giants such as Hello Fresh and Blue Apron. The Swedish company says its customer base tripled during the pandemic and its 2020 revenue exceeded $140m.
Download powerpoint
Published: September 2018
Case Study: Lindahls
The Swedish pioneers in both Greek yoghurt and quark continue to show signs of trend awareness. They launched the first RTD smoothie bowl in the Swedish market earlier this year, and are hoping that this will help turn sales upward again.
Download powerpoint
