Our case studies focus on brands and products that provide lessons from real challenges and opportunities which you can use to inform business strategy. They are packed with detail including brand portfolio, pricing, and communications and marketing strategy, merchandising and distribution, and come with a check list of key lessons learned.
Published: April 2026
Case study: LMNT
LMNT is a marketing-driven hydration brand built on a clear electrolyte proposition that resonates with fitness consumers. Its growth from zero to over $200 million in sales in just 5 years has come from targeting niche communities and marketing through podcasts and influencers.
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Published: July 2020
Case study: Lohilo
With marketing that includes unicorns and rainbows, Sweden's first protein ice cream brand Lohilo clearly targets young, active and adventurous consumers. The brand focuses solely on social media and word-of-mouth marketing and sales grew by 87% in Q1 2020.
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Published: November 2017
Case Study: Love Beets
Love Beets was founded in England in 2010 by vegetable growers Guy and Katherine Shropshire, who grew and sold their salad vegetables in the UK. On on a visit to the US they saw an opportunity to market and merchandise beets, so they started to experiment with various marinated beets recipes, and took these to the Fancy Food Show in NYC.
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Published: September 2018
Case Study: Löfbergs
One-hundred-and-twelve-year-old coffee roaster Löfbergs shows that a family-owned business can innovate and keep up with the times. The Swedish company has successfully stepped into RTD coffee and is proving itself able to compete with the giants of the coffee business.
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Published: December 2025
Case study: Maeil DoYou
Maeil DoYou Lentil from one of Korea’s leading dairy companies combines soy with lentils in a plant-based beverage. The product has a strong fit with the Korean convenience culture and sold out within one week of launch.
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Published: August 2026
Case study: Magic Spoon
Magic Spoon shows how a challenger brand can transform a familiar category like breakfast, by-passing the constraints that the big brands choose to tie themselves up with - even when those rules are clearly making brands less relevant to health-active consumers. Magic Spoon created a more-protein breakfast and snacking platform by combining a distinctive nostalgia-led identity with a compelling nutritional proposition.
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Published: February 2025
Case study: Manilife
This massively premium priced start-up has contributed to the premiumisation of the UK nut butter category. It saw a 49% sales growth in 2024, significantly more than the overall category’s 2.9%.
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Published: December 2019
Case study: Marty's
Danone enters the UK ambient kids’ snacks market for the first time with its Marty’s brand of allergy-friendly snacks. Products from Marty’s are free from peanuts, egg and gluten and are claimed to be “delicious snacks that you can trust”.
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Published: January 2025
Case study: Meati
This young company makes whole-cut alternatives to meat by growing mycelium into desired shapes. It is a rare example of a plant-based meat company that is open about not wanting to replace animal meat, but rather act as a complement to it.
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Published: June 2023
Case study: Megumi
The Megumi brand is one of few brands to succeed under Japan’s Foods with Functional Claims (FFC) regulations. Its success can be attributed to the fact that it was the first functional yoghurt product with a 'visceral fat reduction' claim, which caught the attention of consumers.
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