Our case studies focus on brands and products that provide lessons from real challenges and opportunities which you can use to inform business strategy. They are packed with detail including brand portfolio, pricing, and communications and marketing strategy, merchandising and distribution, and come with a check list of key lessons learned.
Published: October 2022
Case study: Nomadic Dairy
Nomadic Dairy has managed to become category leader in the UK Convenience & Impulse channel, despite being small and premium priced. This is much thanks to the brand’s position as a small, independent brand with roots in the “lush, green pastures of County Donegal”.
Download powerpoint
Published: May 2019
Case study: Oatly
For its first two decades, Oatly was a niche brand with slow growth. Seven years ago that changed, and the brand’s sales have grown by an impressive 285% in the past 10 years. The Swedish brand is now active in major markets like the US and China, and promotes its products mainly on transparency and environmental health platforms.
Download powerpoint
Published: November 2020
Case study: Oatly (2020 update)
With the latest financial data and information about the much talked about Blackstone deal, this updated case study will give you a good idea of how Oatly is doing and what the future may hold for the plant-based challenger brand.
Download powerpoint
Published: March 2022
Case study: Oatly (2022 update)
In this 2022 update we look at Oatly's financial performance in various regions, its ever so edgy marketing and its Amazon-style business strategy.
Download powerpoint
Published: June 2023
Case study: Oatly (2023 update)
In this 2023 update we look at Oatly's financial performance which has seen some rare improvements lately, possibly thanks to the positive influences of its newly appointed CEO.
Download powerpoint
Published: March 2024
Case study: Oatly (2024 update)
In this 2024 update we look at Oatly's financial performance in 2023, with rare improvements seen in some regions.
Download powerpoint
Published: May 2025
Case study: Oatly (2025 update)
In this 2025 update we look at Oatly's financial performance in 2024, its first complete year under new management, with some interesting improvements seen.
Download powerpoint
Published: August 2019
Case study: Off The Eaten Path
Following PepsiCo’s October 2016 commitment to a multibillion-dollar spend on developing healthier drinks and snacks, the company launched Off the Eaten Path in 2017. The brand of healthier crisps offers "snacks for the curious" and was said to be one of PepsiCo's best performing brands in the first half of 2019.
Download powerpoint
Published: January 2024
Case study: Olipop
Through clever marketing and flavour innovation, better-for-you prebiotic soda brand Olipop has built a strong reputation among young consumers. With sales exceeding $200m in 2023, it seems that beverages is one category where prebiotics may actually work.
Download powerpoint
Published: April 2025
Case study: Olipop (2025 update)
Prebiotic sodas such as Olipop combine two of the biggest market trends – gut health and low-sugar – and one of the most successful strategies – permission to indulge. Olipop is now a $400m+ brand and achieved profitability for the first time last year.
Download powerpoint
