Our case studies focus on brands and products that provide lessons from real challenges and opportunities which you can use to inform business strategy. They are packed with detail including brand portfolio, pricing, and communications and marketing strategy, merchandising and distribution, and come with a check list of key lessons learned.
Published: January 2022
Case study: Poppi
This American brand has managed to make a dent in the intensely competitive soda market with its range of prebiotic, apple cider vinegar-infused sodas.
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Published: December 2022
Case study: Power Up
Morris Elbaz was searching for something quick and natural to fuel his runs and was disappointed to find that all the trail mixes were loaded with salt or sugar. Power Up was launched to fill this gap and was one of the top 10 fastest growing snack mix brands in the US in 2020.
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Published: May 2024
Case study: Proasis
This refreshingly innovative brand combines protein with probiotics to deliver indulgent products promoted for taste, sustainable energy, immunity and digestibility. Its ice cream is the only ice cream on the Spanish market with a Nutriscore A.
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Published: June 2022
Case study: Quest Nutrition
This protein bar maker has recently entered the bakery space, providing consumers with high-protein and keto-friendly pizzas. The brand has seen impressive growth since it started in 2010 and achieved revenues of $350m+ in 2021.
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Published: January 2025
Case study: Quorn
After several successful years, the 40 year old mycoprotein company has hit a natural ceiling and is now facing the linked challenges of excess capacity, falling sales and falling profits.
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Published: April 2020
Case study: Quorn
The 35 year old mycoprotein brand connects to five key trends and recently repositioned itself as an environmentally sustainable option. It invested heavily in NPD in 2019, entering several new categories.
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Published: May 2024
Case study: Rakuren 8020
This Japanese yoghurt for dental health has been off to a slow start, but a continued focus on industry-academic collaborations gathering scientific evidence is hoped to turn the brand around.
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Published: August 2022
Case study: Ratio
Ratio was launched by General Mills in 2020, marking the company’s first foray into the keto world. The brand became an instant success and saw US sales of $34.4m (€33.85m) in 2021, making it one of the most successful new products in 2021.
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Published: November 2024
Case study: Real Good Foods
With a constant focus on innovation, this better-for-you frozen foods brand has seen a 200%+ sales growth over the past five years. It connects to emerging trends like Blood Sugar Management, but also established trends like Real Food and Animal Protein.
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Published: August 2020
Case study: Renjer
With jerky made from reindeer, elk or red deer meat, this Swedish company aims “to provide quality-aware consumers with a wide selection of snacks that are related to the Nordics”, putting Provenance at the heart of its strategy.
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