Our case studies focus on brands and products that provide lessons from real challenges and opportunities which you can use to inform business strategy. They are packed with detail including brand portfolio, pricing, and communications and marketing strategy, merchandising and distribution, and come with a check list of key lessons learned.
Published: July 2021
Case study: Siete
Realising that that no one was selling Mexican American products in the health-food category, the Garza family decided to change this and launched Siete. The brand's range of grain-free tortillas and tortilla chips became an instant success and Siete achieved $40m in sales in 2020.
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Published: October 2022
Case study: Simply Almond & Oat
Simply capitalises on the notion that "plant-based milks are full of additives" by offering 'clean' products made from almond or oat. Sales of Simply Almond reached $24.3m (€25.2m) in 2021, making it one of the most successful products that year.
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Published: September 2019
Case study: Skånemejerier
What started as a cooperative for dairy farmers in 1964 has now grown to be one of the biggest dairy companies in Sweden, providing the country's southern regions with a range of dairy and fruit juice products. Skånemejerier sometimes talks about themselves as “the innovative dairy company” and is proof that even big companies can be creative and act quickly on new consumer trends.
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Published: December 2023
Case study: Slate
Slate was launched with the aim to boost milk consumption in the US and bring innovation to the chocolate milk category with a better-for-you chocolate milk targeted at adults. The brand has raised $25m in investment so far and grew its retailer presence from 300 in 2020 to 12,000 in 2023.
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Published: August 2022
Case study: SlimFast Keto
Launching keto products under a brand best known for its low-calorie and low-carb proposition is bold but for Glanbia-owned SlimFast, it has paid off. The brand's keto range quickly took off and accounts for around 40% of the brand’s overall business today.
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Published: November 2017
Case Study: Slimming World
Slimming World is a UK weight loss company that was formed in 1969. The company is focused on creating local networks for people looking to lose weight, and around 4000 Slimming World trained consultants help an estimated 900 000 members across the UK and Ireland today.
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Published: August 2021
Case study: Smart Sweets
Canadian Smart Sweets, founded by a 21-year-old in 2015, has sky rocketed to become the market leader in the low-sugar sweet section in both the US and Canada. It is proof that with good marketing and a convincing enough concept, you can sell your product at a 1000% price premium and still be a flourishing business.
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Published: August 2020
Case study: Smashmallow
This gourmet marshmallow brand is a prime example of a traditional food that has been reinvented. The brand has taken a familiar product and made consumers think about it differently through branding, positioning, packaging and culinary tweaks – and this is what most of the success stories are about.
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Published: June 2019
Case study: SnackNation
After just four years on the market SnackNation has sales over $17m - much thanks to developing a secondary revenue stream to complement its snack box subscription service. SnackNation is proof that creativity and intelligence goes a long way.
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Published: March 2020
Case study: Soreen
Sports positioning and permission to indulge are two of the most powerful strategies a food brand can adopt in today’s market - and Soreen has reinvented itself as a thriving brand by adopting both. It had sales growth of 5.4% in 2019 – in a category that grew by only 2% in the same year.
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