Our case studies focus on brands and products that provide lessons from real challenges and opportunities which you can use to inform business strategy. They are packed with detail including brand portfolio, pricing, and communications and marketing strategy, merchandising and distribution, and come with a check list of key lessons learned.
Published: May 2023
Case study: Soreen (2023 update)
The Soreen brand reinvented itself ten years ago and is today an innovative actor that is disrupting the UK cake category with better-for-you options sold in snackable formats. It was one of few brands in the UK cakes & biscuits category to see volume growth in 2022, with value sales up 12%.
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Published: March 2024
Case study: Soreen (2024 update)
This traditional malt loaf brand is today an innovative actor that is disrupting the UK cake category with better-for-you options sold in snackable formats. Its sales have grown steadily for the past 10-15 years, much thanks to a complete rebranding in 2010.
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Published: November 2020
Case study: Spindrift
Claiming to be America's first and only sparkling water made with real squeezed fruit, Spindrift was founded 10 years ago and has exceeded $100m in revenue. It grew by 160% over the past year and the brand provides a good lesson in the importance of packaging.
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Published: May 2020
Case study: Straus Family Creamery
This family-owned dairy company claims to be the first 100% certified organic creamery in the United States. The company is highly mission-driven and promotes itself on platforms of provenance and environmental sustainability.
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Published: November 2017
Case Study: Sweet Earth
Before retiring from their careers in the CPG industry, husband and wife Kelly and Paul Swette felt like they wanted to "do something that had lasting meaning and value". In 2011 they made this dream come true by creating Sweet Earth, a company that produces a range of plant-based, vegan ready meals and side dishes.
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Published: November 2017
Case Study: Temple Turmeric
The pioneer of turmeric beverages in the US, Temple Turmeric, previously Tumeric Alive, was founded in 2008, after its founder Daniel Sullivan discovered “the life-changing and healing power of raw, organic turmeric” on a trip to Hawaii.
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Published: January 2023
Case study: Terra Nostra
This Azores-based dairy company has used storytelling and key trends like provenance and sustainability to build its brand of grass-fed dairy.
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Published: October 2019
Case study: The a2 Milk Company
With the most recent financial data and profiles of other A2 dairy brands around the world, this updated case study will give you an up-to-date picture of the market for A2 milk and the most recent figures that illustrate the market leader's success.
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Published: October 2020
Case study: The a2 Milk Company (2020 update)
With the most recent financial data and profiles of other A2 dairy brands around the world, this updated case study will give you an up-to-date picture of the market for A2 milk and the most recent figures that illustrate the market leader's success.
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Published: February 2019
Case study: The Bridge
With a strong focus on provenance and organic, Italian The Bridge offers a range of dairy alternatives from ten different plant sources. Despite now being a $30m+ brand, The Bridge still has their headquarters in the small village of San Pietro Mussolino which is where it all began 25 years ago.
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