Our case studies focus on brands and products that provide lessons from real challenges and opportunities which you can use to inform business strategy. They are packed with detail including brand portfolio, pricing, and communications and marketing strategy, merchandising and distribution, and come with a check list of key lessons learned.
Published: October 2017
Case Study: Roobar
A Buglarian brand, Roobar launched in 2012 with the aim of offering an alternative snack and healthy treat
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Published: September 2020
Case study: Rude Health
Rude Health was founded with £4,000 worth of personal savings in 2005 and is today a £19 million brand. The brand's success has been fuelled mainly by its plant-based milk range launched in 2013 and June 2020 saw PepsiCo acquiring a 10% stake in the company.
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Published: August 2018
Case Study: RX Bar
After just four years in business, RX Bar became the No. 3 nutrition-bar brand in the US natural grocery channel. The now Kellogg's-owned brand started out in one of the founders' basement, and brings in $10m+ in annual sales.
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Published: September 2022
Case study: Sara Lee
Grupo Bimbo-owned Sara Lee gives consumers permission to indulge in bread and is proof that even Big Food can use the big trends to successfully innovate in a traditional category.
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Published: April 2022
Case study: Seedlip
Seedlip was dubbed "a game-changing brand" when it launched in 2015. However, after 7 complete years in business the company is yet to make a profit. A combination of ill-founded premium pricing and taste challenges has caused Seedlip to evolve into a brand that is under-performing in a high-growth category.
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Published: October 2024
Case study: Siete
Siete brought a welcome change to the market by launching better-for-you Mexican products in the US in 2014. Today the brand is approaching $500m in sales and is in the process of being acquired by PepsiCo.
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Published: July 2021
Case study: Siete
Realising that that no one was selling Mexican American products in the health-food category, the Garza family decided to change this and launched Siete. The brand's range of grain-free tortillas and tortilla chips became an instant success and Siete achieved $40m in sales in 2020.
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Published: January 2026
Case study: Siete Foods
Siete Foods scaled from a family-run Texas startup into a $500m brand by pairing authentic Mexican-American heritage with great-tasting, grain-free staples. Clear health cues like gluten-free, avocado oil and “fewer, better” carbs helped it justify a super-premium position, culminating in a $1.2bn acquisition by PepsiCo in 2025.
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Published: August 2025
Case study: Simple Mills
With double digit growth every year since 2020, this maker of gluten-free bakery foods offers its consumers “purposeful foods” and was acquired for $795m earlier this year.
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Published: October 2022
Case study: Simply Almond & Oat
Simply capitalises on the notion that "plant-based milks are full of additives" by offering 'clean' products made from almond or oat. Sales of Simply Almond reached $24.3m (€25.2m) in 2021, making it one of the most successful products that year.
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