Our case studies focus on brands and products that provide lessons from real challenges and opportunities which you can use to inform business strategy. They are packed with detail including brand portfolio, pricing, and communications and marketing strategy, merchandising and distribution, and come with a check list of key lessons learned.
Published: September 2020
Case study: The Collective
This New Zealand brand was founded with the aim to “create an extraordinary yoghurt with an unbeatable taste”. It quickly grew to become New Zealand's best-selling gourmet yoghurt and today the UK is The Collective's biggest market, fuelled by the company's kefir range.
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Published: February 2023
Case study: The Milkman
This Egyptian premium dairy brand connects to many interesting key market trends and illustrates the power of being truly "Instagrammable".
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Published: January 2019
Case study: ThinkThin
In the 19 years since launch, ThinkThin has grown to become a $180 million brand by selling high-protein and low-sugar products aimed at women.
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Published: April 2024
Case study: Tillamook ice cream
Tillamook has seen unique success in the ice cream space over the past few years, growing 19% in a category that only grew 3%. It shows the value of indulgence, naturalness, provenance and authenticity.
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Published: November 2025
Case study: Tillamook ice cream (2025 update)
Tillamook has seen unique success in the ice cream space over the past few years, showing how a traditional ‘real food’ company can contribute to redefining the US ice cream space. It was the fastest-growing ice cream brand in the US in both 2023 and 2024.
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Published: July 2023
Case study: Tim's Dairy
This small but profitable Greek-British yoghurt brand is a good reminder to companies that making a profit is as important as achieving constant growth.
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Published: August 2026
Case study: Tim's Dairy
Tims Dairy, a family-owned dairy business in the UK, has built enduring success by staying true to its heritage, using authentic Greek provenance and affordability, quality and taste as points of differentiation, while prioritising steady, profitable growth. This is how many food businesses will choose to grow over the next decade.
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Published: June 2024
Case study: Too Good & Co
Danone rebranded its well-performing Two Good range of low-sugar yoghurts in April 2024 to allow for a portfolio expansion. The brand, first launched in 2019, is a rare example of a brand that succeeded in reinventing the already very mature yoghurt category.
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Published: March 2026
Case study: TREK
Trek, a plant-based bar brand owned by Lotus Bakeries, owner of the famous Lotus Biscoff brand, has become the fastest-growing and also the second-biggest bar brand in the UK. It is now expanding across Europe. Trek's focus on multiple consumer motivations, including protein and "permission to indulge", have fuelled its success and justify its premium selling price.
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Published: September 2019
Case study: Tribe
Vegan sports nutrition brand Tribe has been around for less than four years but is already available in over 4,500 retailers across the UK and is aiming to become Europe's biggest sports nutrition brand by 2025.
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