Our case studies focus on brands and products that provide lessons from real challenges and opportunities which you can use to inform business strategy. They are packed with detail including brand portfolio, pricing, and communications and marketing strategy, merchandising and distribution, and come with a check list of key lessons learned.
Published: November 2025
Case study: Tillamook ice cream (2025 update)
Tillamook has seen unique success in the ice cream space over the past few years, showing how a traditional ‘real food’ company can contribute to redefining the US ice cream space. It was the fastest-growing ice cream brand in the US in both 2023 and 2024.
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Published: July 2023
Case study: Tim's Dairy
This small but profitable Greek-British yoghurt brand is a good reminder to companies that making a profit is as important as achieving constant growth.
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Published: August 2026
Case study: Tim's Dairy
Tims Dairy, a family-owned dairy business in the UK, has built enduring success by staying true to its heritage, using authentic Greek provenance and affordability, quality and taste as points of differentiation, while prioritising steady, profitable growth. This is how many food businesses will choose to grow over the next decade.
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Published: June 2024
Case study: Too Good & Co
Danone rebranded its well-performing Two Good range of low-sugar yoghurts in April 2024 to allow for a portfolio expansion. The brand, first launched in 2019, is a rare example of a brand that succeeded in reinventing the already very mature yoghurt category.
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Published: March 2026
Case study: TREK
Trek, a plant-based bar brand owned by Lotus Bakeries, owner of the famous Lotus Biscoff brand, has become the fastest-growing and also the second-biggest bar brand in the UK. It is now expanding across Europe. Trek's focus on multiple consumer motivations, including protein and "permission to indulge", have fuelled its success and justify its premium selling price.
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Published: September 2019
Case study: Tribe
Vegan sports nutrition brand Tribe has been around for less than four years but is already available in over 4,500 retailers across the UK and is aiming to become Europe's biggest sports nutrition brand by 2025.
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Published: May 2026
Case study: TRIP
TRIP is a drink brand targeting stress and mood benefits for Gen Z and younger Millennials. Launched in 2019, it has reached an estimated $100 million in sales by focusing on taste, active ingredients that resonate with younger consumers and heavy social media marketing.
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Published: July 2019
Case study: TrooFoods
Founded in 2016, TrooFoods started as a brand of luxurious, healthy granola. But the founders soon realised that this was not enough for the business to take off, and TrooFoods today market their granola on a digestive wellness platform while offering gut health tests through a cooperation with Carbiotix.
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Published: April 2024
Case study: True Fruits
This disruptive and provocative brand of fruit smoothies and shots provides excellent lessons in using packaging as a core marketing channel. With sales up 13% since 2022, the brand is the market leader in chilled fruit in Germany.
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Published: August 2018
Case Study: True Fruits
As a pioneer in the German RTD smoothie market, True Fruits have managed to maintain their competitive advantage and grow sales by over 100,000% since the launch in 2006. The range has been extended to include also smoothie bowls, targeting Millennials in Germany, Austria and Switzerland.
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