Case Studies

Our case studies focus on brands and products that provide lessons from real challenges and opportunities which you can use to inform business strategy. They are packed with detail including brand portfolio, pricing, and communications and marketing strategy, merchandising and distribution, and come with a check list of key lessons learned.

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Published: April 2019

Case study: Beyond Meat

Formed out of a desire to help stop climate change, Beyond Meat has grown to become a $500m+ brand since launch in 2012. The brand has raised over $145 million, with financial backers ranging from Bill Gates to Tyson Foods, and filed for an IPO in November 2018. 

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Published: September 2018

Case Study: Biotiful

Seeing the need for British-made good quality kefir, Natasha Bowes founded Biotiful in 2012. After a a 350% sales increase in 2016-2017 the brand has grown to become a $5m+ business. 

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Published: October 2019

Case study: Blue Frog

Launching at a time when the super-premium cereal market was growing strongly in New Zealand, Blue Frog has had great success with its grain-free breakfast cereal. The brand has now added a more affordable range of cereal, based on oats rather than nuts, and is making good progress also in the Australian and American markets. 

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Published: December 2018

Case study: Bol

When Innocent withdrew its Veg Pots range in 2014, Innocent employee Paul Brown decided to start his own company and launch the concept that way instead. Bol was born. Brown capitalised on consumers’ familiarity with the Innocent products, and Bol is set to double its sales to reach over $12m this year.

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Published: October 2017

Case Study: Bounce Balls

Paula and Andy Hannagan ”saw the need for a truly healthy, super-nutritious and genuinely tasty snack” and founded Bounce Balls in Australia 2004.

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Published: November 2019

Case study: Cawston Press

Founded by experienced food industry actors in 2000, Cawston Press claims to “show the rest of the soft drinks world how it should be done”. The company has seen steady sales growth over the past few years, reaching $18m in 2018, and is now available across 20 countries. 

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Published: November 2017

Case Study: Charlie Bigham's

Charlie Bigham’s was created in 1996, with the aim to create “really delicious, top quality dishes – putting in all the love and attention that you would if you were to cook them yourself”. The brand offers premium quality ready meals that are intended to be cooked in the oven or on the hob – they should not come anywhere near a microwave.

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Published: October 2017

Case Study: Cow Candy

Danyel O’Connor, mother of two, was looking for a kids snack that was not excessively processed or contained excessive amounts of sugar. In January 2013 she created Cow Candy, a fruit flavoured Monterey Jack cheese.

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Published: September 2019

Case study: Deliciously Ella

A young woman's blog about combating a disease through a change of diet has grown into a trendy food brand with sales of around $12m. Deliciously Ella's range includes over 30 plant-based and gluten-free products ranging from ready meals to snack bars and breakfast cereal.

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Published: August 2018

Case Study: Drinkfinity

Launched in Brazil in late 2014, Drinkfinity is the result of an effort by PepsiCo to foster innovation among its employees. The brand has since kept its start-up like mentality and structure, with only 4 core team members.

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