Case Studies

Our case studies focus on brands and products that provide lessons from real challenges and opportunities which you can use to inform business strategy. They are packed with detail including brand portfolio, pricing, and communications and marketing strategy, merchandising and distribution, and come with a check list of key lessons learned.

Sort by date
Published: February 2019

Case study: Pastoret

Family-owned Pastoret has grown to become a $25 million brand and is an excellent example of a brand that has succeeded thanks to the Authenticity & Provenance trend. With great-tasting yoghurt products and modern branding of an artisanal product, the brand has seen impressive sales growth in the past few years. 

Download powerpoint
Published: November 2019

Case study: Peak Chocolate

Peak Chocolate combines dark chocolate with some of the most well-known and researched sports supplements, such as creatine and BCAA. The company was not off to an easy start, but has managed to grow and now offers three different products across Australia. 

Download powerpoint
Published: May 2022

Case study: Peperami

Dating back to 1979, Peperami is an excellent example of the success that can be reaped from the meat snacking trend. The brand saw a 20% growth last year and this is mainly thanks to its commitment to creative, stand-out marketing and a stream of innovative new products.  

Download powerpoint
Published: April 2019

Case study: Perfect Bar

Family-run Perfect Bar became the first brand in the US to offer refrigerated protein bars when it launched in 2008. Pioneering a new product concept like this is challenging, but the brand has persisted and is now available in more than 20,000 retailers across the US. 

Download powerpoint
Published: February 2020

Case study: Pic's Peanut Butter

Bruce 'Pic' Picot set up Pic's Peanut Butter at the age of 55, after being diagnosed with a disease that put an end to his career as a sailing instructor. The company is today the best selling peanut butter brand in New Zealand, with revenue growth of 209% in the past three years.

Download powerpoint
Published: April 2021

Case study: Pip & Nut (2021 update)

The UK's fastest growing nut butter brand grew strongly during the Covid-19 pandemic and saw revenue increase by 57.4%. But Pip & Nut is also an example of how hard it can be to grow beyond a niche in a crowded, intensively competitive and creative market like nut butters. 

Download powerpoint
Published: February 2020

Case study: Polarbröd

A family company from a tiny town in the north of Sweden has grown into the third biggest bread company on the Swedish market. With a strong focus on provenance and sustainability, Polarbröd sold nearly $100m worth of bread last year - including ready-to-eat sandwiches with reindeer meat. 

Download powerpoint
Published: January 2022

Case study: Poppi

This American brand has managed to make a dent in the intensely competitive soda market with its range of prebiotic, apple cider vinegar-infused sodas.  

Download powerpoint
Published: June 2022

Case study: Quest Nutrition

This protein bar maker has recently entered the bakery space, providing consumers with high-protein and keto-friendly pizzas. The brand has seen impressive growth since it started in 2010 and achieved revenues of $350m+ in 2021.  

Download powerpoint
Published: April 2020

Case study: Quorn

The 35 year old mycoprotein brand connects to five key trends and recently repositioned itself as an environmentally sustainable option. It invested heavily in NPD in 2019, entering several new categories.

Download powerpoint