Our case studies focus on brands and products that provide lessons from real challenges and opportunities which you can use to inform business strategy. They are packed with detail including brand portfolio, pricing, and communications and marketing strategy, merchandising and distribution, and come with a check list of key lessons learned.
Published: April 2023
Case study: Nick's
Nick’s is a rare example of a small international brand that has managed to conquer the US market. The Swedish maker of low-sugar ice cream and sweets had 2021 sales of SEK 246m, with around 50% coming from the US market.
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Published: August 2021
Case study: Nick's
Nick’s is a rare example of a small international brand that has managed to conquer the US market. The Swedish maker of low-sugar ice cream and sweets achieved sales of over $20m in 2020 and provides an interesting lesson in focusing on taste vs. health, and what this can do to your brand.
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Published: October 2018
Case Study: Njie
Swedish ex-MMA fighter Assan Njie was struggling to find healthy, convenient food products to fuel his sports career and decided to do something about it. Founded in 2008, Njie boomed with the launch of the ProPud brand of protein puddings in 2015 and sales have increased by 431% since - much thanks to successful use of the 'permission to indulge' strategy.
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Published: February 2019
Case study: Nocco
NOCCO, No Carbs Company, has become the most talked about energy drink brand on the Swedish market. Sales have grown by 893% since launch in 2014, and the brand's BCAA drinks are endorsed by a range of athletes and fitness influencers.
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Published: October 2022
Case study: Nomadic Dairy
Nomadic Dairy has managed to become category leader in the UK Convenience & Impulse channel, despite being small and premium priced. This is much thanks to the brand’s position as a small, independent brand with roots in the “lush, green pastures of County Donegal”.
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Published: May 2019
Case study: Oatly
For its first two decades, Oatly was a niche brand with slow growth. Seven years ago that changed, and the brand’s sales have grown by an impressive 285% in the past 10 years. The Swedish brand is now active in major markets like the US and China, and promotes its products mainly on transparency and environmental health platforms.
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Published: November 2020
Case study: Oatly (2020 update)
With the latest financial data and information about the much talked about Blackstone deal, this updated case study will give you a good idea of how Oatly is doing and what the future may hold for the plant-based challenger brand.
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Published: March 2022
Case study: Oatly (2022 update)
In this 2022 update we look at Oatly's financial performance in various regions, its ever so edgy marketing and its Amazon-style business strategy.
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Published: June 2023
Case study: Oatly (2023 update)
In this 2023 update we look at Oatly's financial performance which has seen some rare improvements lately, possibly thanks to the positive influences of its newly appointed CEO.
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Published: August 2019
Case study: Off The Eaten Path
Following PepsiCo’s October 2016 commitment to a multibillion-dollar spend on developing healthier drinks and snacks, the company launched Off the Eaten Path in 2017. The brand of healthier crisps offers "snacks for the curious" and was said to be one of PepsiCo's best performing brands in the first half of 2019.
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