Case Studies

Our case studies focus on brands and products that provide lessons from real challenges and opportunities which you can use to inform business strategy. They are packed with detail including brand portfolio, pricing, and communications and marketing strategy, merchandising and distribution, and come with a check list of key lessons learned.

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Published: November 2017

Case Study: Slimming World

Slimming World is a UK weight loss company that was formed in 1969. The company is focused on creating local networks for people looking to lose weight, and around 4000 Slimming World trained consultants help an estimated 900 000 members across the UK and Ireland today.

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Published: August 2021

Case study: Smart Sweets

Canadian Smart Sweets, founded by a 21-year-old in 2015, has sky rocketed to become the market leader in the low-sugar sweet section in both the US and Canada. It is proof that with good marketing and a convincing enough concept, you can sell your product at a 1000% price premium and still be a flourishing business. 

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Published: August 2020

Case study: Smashmallow

This gourmet marshmallow brand is a prime example of a traditional food that has been reinvented. The brand has taken a familiar product and made consumers think about it differently through branding, positioning, packaging and culinary tweaks – and this is what most of the success stories are about.

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Published: June 2019

Case study: SnackNation

After just four years on the market SnackNation has sales over $17m - much thanks to developing a secondary revenue stream to complement its snack box subscription service. SnackNation is proof that creativity and intelligence goes a long way.

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Published: March 2020

Case study: Soreen

Sports positioning and permission to indulge are two of the most powerful strategies a food brand can adopt in today’s market - and Soreen has reinvented itself as a thriving brand by adopting both. It had sales growth of 5.4% in 2019 – in a category that grew by only 2% in the same year.

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Published: November 2020

Case study: Spindrift

Claiming to be America's first and only sparkling water made with real squeezed fruit, Spindrift was founded 10 years ago and has exceeded $100m in revenue. It grew by 160% over the past year and the brand provides a good lesson in the importance of packaging. 

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Published: May 2020

Case study: Straus Family Creamery

This family-owned dairy company claims to be the first 100% certified organic creamery in the United States. The company is highly mission-driven and promotes itself on platforms of provenance and environmental sustainability.

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Published: November 2017

Case Study: Sweet Earth

Before retiring from their careers in the CPG industry, husband and wife Kelly and Paul Swette felt like they wanted to "do something that had lasting meaning and value". In 2011 they made this dream come true by creating Sweet Earth, a company that produces a range of plant-based, vegan ready meals and side dishes.

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Published: November 2017

Case Study: Temple Turmeric

The pioneer of turmeric beverages in the US, Temple Turmeric, previously Tumeric Alive, was founded in 2008, after its founder Daniel Sullivan discovered “the life-changing and healing power of raw, organic turmeric” on a trip to Hawaii.

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Published: October 2019

Case study: The a2 Milk Company

With the most recent financial data and profiles of other A2 dairy brands around the world, this updated case study will give you an up-to-date picture of the market for A2 milk and the most recent figures that illustrate the market leader's success. 

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