Case Studies

Our case studies focus on brands and products that provide lessons from real challenges and opportunities which you can use to inform business strategy. They are packed with detail including brand portfolio, pricing, and communications and marketing strategy, merchandising and distribution, and come with a check list of key lessons learned.

Sort by date
Published: March 2020

Case study: Vivera

Plant-based meat alternative company Vivera recently went through a major rebranding - even though the brand was already thriving. The new Vivera connects to the Sustainability trend more strongly than ever before, and aims to inspire flexitarians to join "The Goodness Revolution". 

Download powerpoint
Published: December 2019

Case study: Yaar

Andrei Garbuz has developed the UK’s first handheld quark bars under the Yaar brand. Yaar launched in April 2019 and was off to a strong start with listings in all 7 Whole Foods and a nationwide listing with Sainsbury’s. The company is aiming to disrupt the UK dairy industry.

Download powerpoint
Published: August 2020

Case study: Yeo Valley

Transparency sells, and coupled with sustainability, it can make a product appealing even to those consumers who otherwise think twice before buying dairy. This is the cornerstone of the success of Yeo Valley, the UK organic dairy brand that grew from a family business in the 1990s into a mainstream supermarket presence and £149.3 million sales in 2019.

Download powerpoint
Published: June 2018

Case Study: Yooli

Created by Yuliya Flynn, a former attorney who wanted to introduce Americans to a favourite food from her childhood in Kazakhstan, Yooli farmer’s cheeses are 99% lactose free, high protein cross between cottage cheese and ricotta.

Download powerpoint
Published: April 2021

Case study: YoPro

Danone's high-protein yoghurt brand has seen great success since its launch and achieved global sales of over $150m after only three years on the market. 

Download powerpoint
Published: November 2018

Case study: Yumbutter

With unique, convenient packaging Yumbutter has taken a well-known consume-at-home product and turned it into a convenient snack. The seven year old start-up today offers seven different types of nut- and seed butters, and grew its retailer prescence by over 400% in 2016-2017. 

Download powerpoint
Published: September 2021

Case study: Yummy Bros

This Singapore-based meal prep brand reinvents authentic Asian cuisine and offers them in healthier, customisable versions. It is a good example of a brand that has succeded in the immensely fragmented world of fitness and weight management. 

Download powerpoint
Published: July 2021

Case study: Zevia

Zevia became the US’ first zero calorie soda sweetened with stevia when it launched in 2007. Since then the brand has developed into a $110m brand that filed for an IPO in spring 2021. 

Download powerpoint