Case Studies

Our case studies focus on brands and products that provide lessons from real challenges and opportunities which you can use to inform business strategy. They are packed with detail including brand portfolio, pricing, and communications and marketing strategy, merchandising and distribution, and come with a check list of key lessons learned.

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Published: October 2020

Case study: The a2 Milk Company (2020 update)

With the most recent financial data and profiles of other A2 dairy brands around the world, this updated case study will give you an up-to-date picture of the market for A2 milk and the most recent figures that illustrate the market leader's success.

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Published: February 2019

Case study: The Bridge

With a strong focus on provenance and organic, Italian The Bridge offers a range of dairy alternatives from ten different plant sources. Despite now being a $30m+ brand, The Bridge still has their headquarters in the small village of San Pietro Mussolino which is where it all began 25 years ago.

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Published: April 2019

Case study: The Coconut Collaborative

After eight successful years with dessert brand Gü, James Averdieck entered the plant-based market and launched The Coconut Collaborative together with his brother Edward in 2014. The brand sells over $13m worth of it's coconut-based yoghurts and desserts every year, and launched in the US in early 2018. 

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Published: September 2020

Case study: The Collective

This New Zealand brand was founded with the aim to “create an extraordinary yoghurt with an unbeatable taste”. It quickly grew to become New Zealand's best-selling gourmet yoghurt and today the UK is The Collective's biggest market, fuelled by the company's kefir range. 

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Published: January 2019

Case study: ThinkThin

In the 19 years since launch, ThinkThin has grown to become a $180 million brand by selling high-protein and low-sugar products aimed at women. 

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Published: September 2019

Case study: Tribe

Vegan sports nutrition brand Tribe has been around for less than four years but is already available in over 4,500 retailers across the UK and is aiming to become Europe's biggest sports nutrition brand by 2025. 

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Published: July 2019

Case study: TrooFoods

Founded in 2016, TrooFoods started as a brand of luxurious, healthy granola. But the founders soon realised that this was not enough for the business to take off, and TrooFoods today market their granola on a digestive wellness platform while offering gut health tests through a cooperation with Carbiotix. 

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Published: August 2018

Case Study: True Fruits

As a pioneer in the German RTD smoothie market, True Fruits have managed to maintain their competitive advantage and grow sales by over 100,000% since the launch in 2006. The range has been extended to include also smoothie bowls, targeting Millennials in Germany, Austria and Switzerland. 

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Published: June 2020

Case study: Tweek

Åsa Rosén wanted to connect the dots between the world of health and the wonderful world of scrumptious sweets. The result is Tweek - a Swedish company that offers "sweets with benefits" and that grew its sales by over 2000% in 2018. 

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Published: May 2021

Case study: Two Good

Danone's Two Good is a rare example of a brand that has succeeded in reinventing the already very mature category that is yoghurt. By appealing to consumers’ demand for less sugar and for brands that are both socially and environmental sustainable, it achieved sales of $111m in its first 16 months on the market. 

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