Our case studies focus on brands and products that provide lessons from real challenges and opportunities which you can use to inform business strategy. They are packed with detail including brand portfolio, pricing, and communications and marketing strategy, merchandising and distribution, and come with a check list of key lessons learned.
Published: August 2019
Case study: Off The Eaten Path
Following PepsiCo’s October 2016 commitment to a multibillion-dollar spend on developing healthier drinks and snacks, the company launched Off the Eaten Path in 2017. The brand of healthier crisps offers "snacks for the curious" and was said to be one of PepsiCo's best performing brands in the first half of 2019.
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Published: January 2024
Case study: Olipop
Through clever marketing and flavour innovation, better-for-you prebiotic soda brand Olipop has built a strong reputation among young consumers. With sales exceeding $200m in 2023, it seems that beverages is one category where prebiotics may actually work.
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Published: December 2022
Case study: Olly's
What started as a brand of snacking olives has expanded into the pretzel category - thereby making itself more versatile and appealing. Olly’s is a good example of a brand that has shown an ability to quickly pivot on strategy - and it's been rewarded for it.
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Published: November 2018
Case study: Oomi
With the world's first fish protein-based noodles, Oomi connects to at least two key trends: the protein trend and the better carbs trend. The brand was listed in four major supermarkets in the UK within two years of launch, promoting the product mainly for its nutritional values.
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Published: September 2020
Case study: Oumph
This plant-based meat alternative brand was launched by Swedish company Food for Progress in 2015 and was acquired by The LIVEKINDLY Co in June 2020. The company is active on eight European markets and grew its UK sales by 400% during 2019.
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Published: January 2019
Case study: P3
Combining products from Kraft’s most protein-rich brands, the convenient multi-compartment snack trays from P3 have become immensly popular and sales have surged by over 150% since launch.
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Published: June 2020
Case study: P3 (2020 update)
This Kraft Heinz brand remains a popular snack option for Americans looking for "a more interesting way to get your protein". The brand is an excellent example of an umbrella brand done well and it has seen a 215% sales growth since its launch five years ago.
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Published: October 2019
Case study: Paper Boat
Paper Boat has made it their mission to reinvent traditional Indian beverages which have began to fall out of favour among millennials. The brand has been a key driver of parent company Hector Beverages’ fast growth in the past few years, and is an excellent example of a brand that uses provenance and nostalgia to build consumer loyalty.
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Published: February 2019
Case study: Pastoret
Family-owned Pastoret has grown to become a $25 million brand and is an excellent example of a brand that has succeeded thanks to the Authenticity & Provenance trend. With great-tasting yoghurt products and modern branding of an artisanal product, the brand has seen impressive sales growth in the past few years.
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Published: January 2023
Case study: Pastoret (2023 update)
The Spanish maker of gourmet yoghurt has continued to grow since we last wrote about them. It has stayed true to its roots, maintaining its position as a premium dairy brand while never ceasing to innovate.
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