Our case studies focus on brands and products that provide lessons from real challenges and opportunities which you can use to inform business strategy. They are packed with detail including brand portfolio, pricing, and communications and marketing strategy, merchandising and distribution, and come with a check list of key lessons learned.
Published: June 2022
Case study: Quest Nutrition
This protein bar maker has recently entered the bakery space, providing consumers with high-protein and keto-friendly pizzas. The brand has seen impressive growth since it started in 2010 and achieved revenues of $350m+ in 2021.
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Published: April 2020
Case study: Quorn
The 35 year old mycoprotein brand connects to five key trends and recently repositioned itself as an environmentally sustainable option. It invested heavily in NPD in 2019, entering several new categories.
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Published: August 2022
Case study: Ratio
Ratio was launched by General Mills in 2020, marking the company’s first foray into the keto world. The brand became an instant success and saw US sales of $34.4m (€33.85m) in 2021, making it one of the most successful new products in 2021.
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Published: August 2020
Case study: Renjer
With jerky made from reindeer, elk or red deer meat, this Swedish company aims “to provide quality-aware consumers with a wide selection of snacks that are related to the Nordics”, putting Provenance at the heart of its strategy.
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Published: October 2023
Case study: Rest by Hy
Rest is a result of Yakult's Korean subsidiary Hy diversifying its portfolio to include a broader range functional dairy products. Launched in 2023, the Rest range offers a sleep care and a stress management product - both of which have been successful from the start.
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Published: October 2017
Case Study: Roobar
A Buglarian brand, Roobar launched in 2012 with the aim of offering an alternative snack and healthy treat
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Published: September 2020
Case study: Rude Health
Rude Health was founded with £4,000 worth of personal savings in 2005 and is today a £19 million brand. The brand's success has been fuelled mainly by its plant-based milk range launched in 2013 and June 2020 saw PepsiCo acquiring a 10% stake in the company.
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Published: August 2018
Case Study: RX Bar
After just four years in business, RX Bar became the No. 3 nutrition-bar brand in the US natural grocery channel. The now Kellogg's-owned brand started out in one of the founders' basement, and brings in $10m+ in annual sales.
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Published: September 2022
Case study: Sara Lee
Grupo Bimbo-owned Sara Lee gives consumers permission to indulge in bread and is proof that even Big Food can use the big trends to successfully innovate in a traditional category.
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Published: April 2022
Case study: Seedlip
Seedlip was dubbed "a game-changing brand" when it launched in 2015. However, after 7 complete years in business the company is yet to make a profit. A combination of ill-founded premium pricing and taste challenges has caused Seedlip to evolve into a brand that is under-performing in a high-growth category.
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